Responsibilities

• Develop and execute data-informed newsletter strategies to grow subscriber audiences, deepen engagement, and support lead generation across multiple technology brands
• Create and implement clear newsletter playbooks covering email promotion, subscriber marketing, audience segmentation and testing that can be applied across the portfolio
• Monitor email marketing trends, new technologies, and competitor activity to ensure ongoing innovation and continuous improvement
• Oversee and manage the day-to-day production and scheduling of newsletters, ensuring timely delivery, editorial accuracy, and consistent brand standards
• Develop and implement subscriber initiatives to increase newsletter sign-ups through on-site promotion, partnerships, events, and other audience development channels
• Define and track key newsletter performance metrics, providing regular reports and actionable insights to improve engagement and business outcomes
• Use email marketing platforms and analytics tools to understand subscriber behavior, identify trends, and refine content and segmentation strategies
• Continuously test and optimise send times, content formats, and audience segments to maximize open rates, click-through rates, and conversions
• Collaborate with commercial, events, and marketing teams to integrate our newsletters with revenue initiatives and goals
• Develop newsletter campaigns and promotional opportunities that support event registrations, and other marketing goals

Requirements

• 2+ years of experience in newsletter management, email marketing, audience development, or digital marketing, ideally within B2B media or the technology sector
• Proven expertise in managing newsletter programs that drive subscriber growth, engagement, and lead generation
• Strong understanding of email marketing best practices, including audience segmentation, A/B testing, GDPR compliance guidelines, deliverability, and list hygiene
• Experience using email service providers and marketing automation platforms, with the ability to build, schedule, and optimize newsletter campaign
• Good understanding of lead generation and conversion strategies, including promoting event registrations, webinars, whitepaper downloads, and other marketing initiative

Preferred

• Experience with data-driven marketing and analytics to measure impact and optimize campaigns
• Familiarity with ABM concepts and managing multi-brand newsletter programs
• Knowledge of HTML/CSS for email development
• Experience with marketing ops platforms (e.g., CRM, marketing automation)
• Ability to work in a fast-paced global environment and manage multiple projects