Mobile User Acquisition Manager
UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 6 days ago
Job Summary
Own hands-on acquisition for skill and social gaming apps, translating growth strategy into actionable channel plans and data-driven optimization across UA networks, attribution, and retention initiatives.
- Own end-to-end UA campaigns across networks and DSPs to acquire high-quality players.
- Drive cross-functional collaboration with product, BI, and CRM to improve activation, retention and conversions.
Job Description
Responsibilities
- Own hands-on acquisition performance across our portfolio of skill gaming and social gaming apps.
- Plan, launch and optimise app install campaigns across UA networks and app DSPs — AppLovin, Unity Ads, ironSource, Moloco, Liftoff and more — chasing quality players, not just cheap installs.
- Turn the Head of Mobile's growth strategy into real channel plans, budgets and testing roadmaps, and report progress against shared mobile KPIs.
- Live in the numbers: cohort, LTV, retention and ROAS analysis that tells you exactly when to scale, shift spend or pull the plug.
- Work with BI and the Head of Mobile on MMP setup, attribution accuracy and incrementality testing, including SKAN and ATT.
- Brief and iterate with creative on concepts and messaging that actually land with skill gaming audiences.
- Partner with product, CRO and CRM to lift conversion, activation and retention — and keep every campaign inside platform and regulatory requirements.
Requirements
- Proven experience acquiring players for skill gaming apps.
- A strong track record in mobile user acquisition and app performance marketing, scaling gaming apps and managing large media budgets.
- Deep hands-on experience with UA networks and app DSPs (AppLovin, Unity Ads, ironSource, Moloco, Liftoff).
- Confident with AppsFlyer (essential) and similar MMPs and mobile analytics tools.
- Sharp analytical skills — cohort, LTV and ROI analysis, and the ability to turn messy data into clear optimisation calls. Incrementality testing and predictive LTV are a big plus.
- Clear, direct communicator who works easily across creative, product, BI and analytics, thrives on changing priorities, and holds a degree in Marketing, Business Administration or similar. iGaming or social casino experience welcome.
Preferred
- iGaming or social casino experience welcome
medialicious
2.0 Glassdoor
Digital Advertising, Digital MarketingScale your growth across affiliates, paid social, programmatic and ppc.
Founded in 2021
Gibraltar, Gibraltar
45 employees (29 in marketing)
0% recommend to a friend
Marketing Team
Marketing Team Size
25 (56% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
3.9K
Traffic Source Mix
Search
30.6%
Direct
27.3%
Referral
9.1%
Social
7.8%
Paid
9.5%
Headcount Trend
Current headcount: ~45
Links
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