Mid Weight Creative

Watford, Harrow, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end creative output for campaigns and channels, translating briefs into on-brand outputs that move UK players to participate; collaborate with the Creative Director, Designers and Strategy to keep work insight-led and platform-ready.

  • Creative Execution: turn briefs into compelling concepts and assets across formats that drive participation.
  • Cross-Functional Delivery: partner with Strategy, Media, and Production to ensure fast, on-brand, platform-appropriate work.
  • Craft & Pace: uphold high craft, hit briefs on time, and stay current with trends to continuously raise the bar.

Job Description

Responsibilities

  • Develop creative ideas and executions across campaigns, content and always-on activity
  • Produce high-quality creative assets across multiple channels and formats
  • Translate briefs into clear, engaging and on-brand creative output that will drive the behaviour changes in UK audiences we need to increase player participation
  • Work closely with our Creative Director, Senior Creative, Designers and Content Creators to shape and deliver ideas
  • Collaborate with Strategy, Media, Production and Delivery teams to ensure work is insight-led and platform-appropriate
  • Respond effectively to feedback, refining work to meet creative and brand standards
  • Ensure all creative output aligns with The National Lottery brand framework and tone of voice
  • Maintain high standards of craft, consistency and attention to detail
  • Support the evolution of creative approaches as in-house capability grows
  • Deliver work on time and to brief across multiple concurrent projects

Requirements

  • Experience working as a Mid-Weight Creative in an agency or in-house environment
  • Strong portfolio demonstrating creative thinking and execution across multiple channels
  • Ability to develop ideas and bring them to life across different formats
  • Good understanding of brand-led creative and platform requirements
  • Strong collaboration and communication skills
  • Ability to work at pace and manage multiple pieces of work
  • Openness to feedback and a desire to continuously improve
  • Experience in regulated or brand-sensitive environments is desirable

Preferred

  • Experience in regulated or brand-sensitive environments is desirable

Benefits

  • Company Bonus Scheme
  • Matched pension contributions up to 8.5%
  • 26 days annual leave + 2 Life Days (and bank holidays)
  • Single Private Health Cover
  • Complimentary Private Medical
  • Income Protection
  • Flexible Benefits - EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
  • Enhanced Family Leave (Maternity, Paternity, Adoption)
  • Wellness Allowance £500
  • Employee Assistance Programme
  • Discounted Health Assessments
  • Volunteering Days
  • Matched Funding
  • We are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
Allwyn UK logo

Allwyn UK

3.6 Glassdoor

Allwyn UK is part of Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus, and Italy.Over the next two years we are going to embark on a large-scale transformation journey, unparalleled in the existing market, and a once-in-a-lifetime opportunity for anyone both within and outside the betting and gaming industry.We can’t talk too much about our plans – you’ll have to speak to us to find out more – but we can promise a fast-paced, exciting environment, innovative projects like none you have worked on before, and the opportunity to transform a core pillar of the UK economy, while contributing to good causes that benefit society.Powering good. Will you join us?

Founded in 2014
London, England, GBR
871 employees (119 in marketing)
72% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
27.1K
Traffic Source Mix
Search
39.6%
Direct
47.5%
Referral
9.1%
Social
2.7%
Paid
1.1%

Headcount Trend

Current headcount: ~871

Marketing Team

Marketing Team Size
87 (10% of company)
Median Career Experience
14.5 years
Median Tenure
1.9 years

Funding

Total Funding
$695.1M
Last Raise
$695.1M
Debt Financing, 10 months ago

Funding History

  • Aug 2025
    Debt Financing • $695.1M

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