Responsibilities

• Develop new creative concepts for Meta advertising across Facebook and Instagram.
• Study whats working in the market and how we can bring more CTR and CVR to our store.
• How we can expand advertising spend into other countries.
• Plan and produce static ads, carousels, Stories, Reels and short-form video content.
• Create strong hooks, headlines, scripts and persuasive advertising copy.
• Build a consistent pipeline of new creative concepts for testing.
• Review Meta advertising performance to understand which creatives, hooks and messaging angles are performing best.
• Use performance data to develop improved versions and new creative ideas.
• Manage and develop Outrage London’s organic social media content.
• Plan social content around new product launches, promotions, campaigns and seasonal events.

Requirements

• Previous experience creating social media content for a fashion, jewellery, beauty, lifestyle or e-commerce brand .
• A strong portfolio demonstrating previous social media and/or advertising creative.
• A strong understanding of Instagram, Facebook, Reels and short-form video.
• Experience using or working alongside Meta Ads Manager.
• An understanding of performance metrics such as CTR, CPC, CPA, ROAS and conversion rate.
• The ability to review creative performance and identify why particular content is or is not working.
• Excellent creative judgement and a strong eye for fashion, imagery, styling and composition.
• Strong copywriting skills.
• Experience developing advertising hooks, campaign concepts and messaging angles.
• An understanding of direct-response advertising and customer psychology.

Preferred

• Experience with TikTok, UGC, influencer content, Shopify or fast-growing e-commerce brands would be advantageous.

Benefits

• £35,000 per annum
• Full-time permanent position
• Monday–Friday working hours
• 8:00am–5:00pm
• Company pension
• Paid company holiday entitlement
• Fully in-house role
• Direct involvement in the growth and creative direction of the brand
• Opportunity to organise and direct professional fashion and product shoots
• Work across both organic social and paid Meta advertising