Merchandising & Marketing Manager

Slough, UK (Hybrid)

Salary Not AvailableSenior Level3+ years expPermanent

Posted 1 month ago

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Job Summary

Own the UK and Ireland merchandising and local marketing cadence, tying floor sets, inventory, and EU product lines to store-level execution and cross-channel campaigns.

  • Merchandising: Own assortment direction, stock availability, and floor set execution for UK & Ireland, with data-led adjustments.
  • Marketing & campaigns: Guide in-store and multi-channel promotions, content, and events to lift traffic and ROI.
  • Cross-functional ownership: Partner with product development and EU buyers, feeding market input and line lists to the leadership team.

Job Description

Responsibilities

  • Merchandising: Develop and implement merchandising strategies and tactics to maximise sales, profitability, and customer engagement, whilst optimising inventory status.
  • Analyse sales data, customer behaviour, and market trends to influence product assortment, buying and inventory planning.
  • Manage inventory levels and product availability to ensure the product / right place / right time, with the allocation team.
  • Oversee visual merchandising standards and ensure stores present a consistent, high-quality brand experience.
  • Create clear direction for the merchandising of bespoke locations such as tourist and partner-operated stores.
  • Ownership of the UK & Ireland floor set plans and their excellent execution.
  • Attend all relevant milestone meetings such as buy reviews, representing and providing specific UK market input, producing commercial summaries for the Operations Director and Senior Managing Director.
  • Monitor product performance and provide recommendations to the leadership team on corrective actions.
  • Partner with product development on local cohort product development, with ownership of the line lists and buys for all EU location specific product.
  • Weekly / monthly reporting and analysis on all relevant sales and inventory reports, with contribution in all relevant commercial / trade meetings.

Requirements

  • Degree (or equivalent experience) in Marketing, Business, Retail, or a related field.
  • Relevant experience in retail, FMCG, or consumer-facing environment.
  • 3 years of commercial experience in a generalist retail role.

Preferred

  • An innovative thinker who is undaunted by failure.
  • Objective approach to problems and obstacles with the confidence to solve them in rapidly changing circumstances.
  • Able to add value across functions with partners at multiple levels.
  • Models personal and professional integrity, with a powerful, motivational work ethic.
  • Ambitious and success oriented.
  • Excellent verbal and written communications skills.
  • Highly organized and planful, flexible and adaptable.
  • Strong commercial awareness with a customer-focused mindset.
  • Intellectually curious regarding competitor activity and market trends to identify opportunities.
  • Drive continuous improvement through data-led decision making.
Build-A-Bear Workshop logo

Build-A-Bear Workshop

We're the company with #TheStuffYouLove! Founded in St. Louis in 1997, Build-A-Bear Workshop is a trusted, beloved brand that has been part of countless life moments for more than 20 years. We operate approximately 400 stores worldwide—including company-owned stores in the United States, Canada, Ireland, Paris, Milan, Colombia, and the United Kingdom and franchise stores in Africa, Asia, Australia, Europe, Mexico, the Middle East and China—where Guests can make and customize furry friends.The Build-A-Bear Workshop experience is an expression of our commitment to redefine retail and entertainment. Our concept is designed to bring out the creative side of our Guests to spark their imagination. We challenge every associate to contribute wherever possible to our culture, our communities and our business success. Regardless of role, Build-A-Bear associates keep our core values at the heart of everything they do.We cultivate a culture that truly begins with heart. From the passion our associates bring to work each day to our iconic heart ceremony, we deliver the Build-A-Bear spirit and one-of-a-kind experiences to our Guests – one furry friend at a time. It’s one of the reasons Build-A-Bear Workshop has been recognized time and time again as a sought-after employer: •Great Place to Work® and FORTUNE’s 100 Best Companies to Work For® list: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and 2009 •Great Place to Work® and FORTUNE’s Best Workplaces in Retail list: 2017, 2016, 2015 and 2014 •Great Place to Work® and FORTUNE’s Best Workplaces for Women list: 2017, 2016 and 2015•Great Place to Work® and FORTUNE’s Best Workplaces for Millennials list: 2017, 2016 and 2015•Great Place to Work® and FORTUNE’s Best Workplaces for Diversity list: 2017, 2016 and 2015•The Sunday Times 100 Best Companies to Work For list: 2017 and 2016•2-Star Accreditation by Best Companies for our ‘outstanding’ workplace engagement standards and commitment

Founded in 1997
St Louis, Missouri, USA
3.4K employees