Company overview

We're the company with #TheStuffYouLove! Founded in St. Louis in 1997, Build-A-Bear Workshop is a trusted, beloved brand that has been part of countless life moments for more than 20 years. We operate approximately 400 stores worldwide—including company-owned stores in the United States, Canada, Ireland, Paris, Milan, Colombia, and the United Kingdom and franchise stores in Africa, Asia, Australia, Europe, Mexico, the Middle East and China—where Guests can make and customize furry friends.The Build-A-Bear Workshop experience is an expression of our commitment to redefine retail and entertainment. Our concept is designed to bring out the creative side of our Guests to spark their imagination. We challenge every associate to contribute wherever possible to our culture, our communities and our business success. Regardless of role, Build-A-Bear associates keep our core values at the heart of everything they do.We cultivate a culture that truly begins with heart. From the passion our associates bring to work each day to our iconic heart ceremony, we deliver the Build-A-Bear spirit and one-of-a-kind experiences to our Guests – one furry friend at a time. It’s one of the reasons Build-A-Bear Workshop has been recognized time and time again as a sought-after employer: •Great Place to Work® and FORTUNE’s 100 Best Companies to Work For® list: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and 2009 •Great Place to Work® and FORTUNE’s Best Workplaces in Retail list: 2017, 2016, 2015 and 2014 •Great Place to Work® and FORTUNE’s Best Workplaces for Women list: 2017, 2016 and 2015•Great Place to Work® and FORTUNE’s Best Workplaces for Millennials list: 2017, 2016 and 2015•Great Place to Work® and FORTUNE’s Best Workplaces for Diversity list: 2017, 2016 and 2015•The Sunday Times 100 Best Companies to Work For list: 2017 and 2016•2-Star Accreditation by Best Companies for our ‘outstanding’ workplace engagement standards and commitment
Founded in 1997
St Louis, Missouri, USA
3.4K employees
53% recommend to a friend
39% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Headcount +6.8% year over year

Funding

Total funding

$15M

Last raise

$15M

Post IPO Debt, 3 months ago

Funding history

Dec 2025

Post IPO Debt Build A Bear Workshop · $15M

Audience

Monthly website visitors
3.6M
Month over month-2.8%
Quarter over quarter+18.5%
Top sourceDirect (47.1%)
Ad budget per month$85.4K
Average search rank57.3
Traffic source mix
Direct
47.1%
Search
44.4%
Social
3.7%
Referral
3.6%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

26.8K

12-mo growth

+20.9%

Monthly growth

+2.7%

News

Links