Build-A-Bear Workshop

Senior Analyst, Performance Marketing

St. Louis, MO (Hybrid)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the planning, execution, and optimization of paid media across search and social, collaborating with cross-functional teams to define requirements, experiments, and delivery that drive qualified traffic and clear KPI outcomes.

Campaign planning and cross-functional collaboration to define requirements, messaging, and timelines.
Testing and optimization across Google/Meta/TikTok with a focus on driving KPI outcomes.

Job Description

Responsibilities

Effectively collaborate with a variety of internal and external partners to define requirements, creative and messaging, solicit feedback and confirm campaign and promotional details (timing, budget, messaging and expected outcomes)
Partner with and take direction from the Sr Manager to develop Performance Marketing media mix & spend strategy
Coordinate campaign execution, optimization, and delivery, ensuring campaigns drive qualified traffic and exceed KPI goals
Ensure campaign and asset production (e.g., search copy, images, and video) is complete, accurate, and delivered on time by coordinating with internal teams and managing agency workflow in the workflow management platform
Provide actionable and regular analysis and insights for performance marketing channels, identifying campaign and channel optimization opportunities, including tracking performance against budget and forecast goals
Partner with Sr Manager on a testing roadmap and regularly conduct a variety of digital experiments.
Stay current with Google, Meta, TikTok and other Performance Marketing best practices and emerging trends
Leverage a range of available reporting tools to understand campaigns; including Paid Platforms (Meta, Google, TikTok etc.), Web Analytics (Google Analytics), and other tools (as directed)
Develop and maintain a consistent reputation as a self-starter, collaborative and effective partner

Requirements

Bachelor’s degree required
A minimum of 2-5 years of day-to-day Paid Social and/or Paid Search campaign production and analytics (in-house or agency) required
1+ years of experience setting up digital experiments and/or tests in Paid Social or Paid Search
Google Analytics, Facebook Blueprint, and/or Google Ads Certified preferred
A working knowledge of digital marketing platforms and metrics, with an understanding of campaign settings and new innovations

Preferred

Exposure to Marketing Mix Models (MMM) or other advanced measurement approaches.
Self-starter with strong project management skills and attention to detail
Efficient and effective at working cross functionally to collect requirements, respond to questions and complete tasks
Excel enthusiast and power user with proven experience building forecasts, analyzing campaign performance, and budgeting in spreadsheets
Strong analytical reasoning and planning skills

Build-A-Bear Workshop

3.6 Glassdoor

We're the company with #TheStuffYouLove! Founded in St. Louis in 1997, Build-A-Bear Workshop is a trusted, beloved brand that has been part of countless life moments for more than 20 years. We operate approximately 400 stores worldwide—including company-owned stores in the United States, Canada, Ireland, Paris, Milan, Colombia, and the United Kingdom and franchise stores in Africa, Asia, Australia, Europe, Mexico, the Middle East and China—where Guests can make and customize furry friends.The Build-A-Bear Workshop experience is an expression of our commitment to redefine retail and entertainment. Our concept is designed to bring out the creative side of our Guests to spark their imagination. We challenge every associate to contribute wherever possible to our culture, our communities and our business success. Regardless of role, Build-A-Bear associates keep our core values at the heart of everything they do.We cultivate a culture that truly begins with heart. From the passion our associates bring to work each day to our iconic heart ceremony, we deliver the Build-A-Bear spirit and one-of-a-kind experiences to our Guests – one furry friend at a time. It’s one of the reasons Build-A-Bear Workshop has been recognized time and time again as a sought-after employer: •Great Place to Work® and FORTUNE’s 100 Best Companies to Work For® list: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and 2009 •Great Place to Work® and FORTUNE’s Best Workplaces in Retail list: 2017, 2016, 2015 and 2014 •Great Place to Work® and FORTUNE’s Best Workplaces for Women list: 2017, 2016 and 2015•Great Place to Work® and FORTUNE’s Best Workplaces for Millennials list: 2017, 2016 and 2015•Great Place to Work® and FORTUNE’s Best Workplaces for Diversity list: 2017, 2016 and 2015•The Sunday Times 100 Best Companies to Work For list: 2017 and 2016•2-Star Accreditation by Best Companies for our ‘outstanding’ workplace engagement standards and commitment

Founded in 1997

St Louis, Missouri, USA

3.4K employees

www.buildabear.com

53% recommend to a friend

61% CEO approval

Traffic Signals

Monthly Visitors

3.6M

Monthly Google Ads Budget

$85.4K

Traffic Source Mix

44.4%

Direct

47.1%

Referral

3.6%

Social

3.7%

Paid

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Median Career Experience

16 years

Median Tenure

3.6 years

People

HR / Recruitment

Cauiterra Matthews, MA

Manager, Talent Acquisition World Bearquarters

At the company for 4 years 7 months

Todd Roach, SPHR

VP of HR - Total Rewards & Workforce Systems

At the company for 10 months

Marketing Leadership

Callie Rapp

VP, Communications & PR

At the company for 7 months

Jazzy Danziger

Vice President, Brand Creative & Innovation

At the company for 1 year 2 months

Kim Utlaut

SVP, Chief Brand Officer

At the company for 1 year 10 months

Anjali Khosla

Vice President, Brand Management

At the company for 11 years 5 months

Funding

Total Funding

$15M

Last Raise

$15M

Post IPO Debt, 3 months ago

Funding History

Dec 2025
Post IPO Debt • $15M

Recent News

Build-A-Bear x Hello Kitty and Friends Workshop Expands Nationally with New Locations at American Dream and Mall of America

Dec 4, 2025 • PR Newswire

Build-A-Bear Workshop Reports Third Quarter Fiscal 2025 Results and Reaffirms Annual Guidance

Dec 4, 2025 • Business Wire

Build-A-Bear Workshop: Why I Want To Build-A-Position In It (NYSE:BBW)

Dec 1, 2025 • Seeking Alpha

Responsibilities

Effectively collaborate with a variety of internal and external partners to define requirements, creative and messaging, solicit feedback and confirm campaign and promotional details (timing, budget, messaging and expected outcomes)
Partner with and take direction from the Sr Manager to develop Performance Marketing media mix & spend strategy
Coordinate campaign execution, optimization, and delivery, ensuring campaigns drive qualified traffic and exceed KPI goals
Ensure campaign and asset production (e.g., search copy, images, and video) is complete, accurate, and delivered on time by coordinating with internal teams and managing agency workflow in the workflow management platform
Provide actionable and regular analysis and insights for performance marketing channels, identifying campaign and channel optimization opportunities, including tracking performance against budget and forecast goals
Partner with Sr Manager on a testing roadmap and regularly conduct a variety of digital experiments.
Stay current with Google, Meta, TikTok and other Performance Marketing best practices and emerging trends
Leverage a range of available reporting tools to understand campaigns; including Paid Platforms (Meta, Google, TikTok etc.), Web Analytics (Google Analytics), and other tools (as directed)
Develop and maintain a consistent reputation as a self-starter, collaborative and effective partner

Requirements

Bachelor’s degree required
A minimum of 2-5 years of day-to-day Paid Social and/or Paid Search campaign production and analytics (in-house or agency) required
1+ years of experience setting up digital experiments and/or tests in Paid Social or Paid Search
Google Analytics, Facebook Blueprint, and/or Google Ads Certified preferred
A working knowledge of digital marketing platforms and metrics, with an understanding of campaign settings and new innovations

Preferred

Exposure to Marketing Mix Models (MMM) or other advanced measurement approaches.
Self-starter with strong project management skills and attention to detail
Efficient and effective at working cross functionally to collect requirements, respond to questions and complete tasks
Excel enthusiast and power user with proven experience building forecasts, analyzing campaign performance, and budgeting in spreadsheets
Strong analytical reasoning and planning skills