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Build-A-Bear Workshop

Brand

3.6

Salaries

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People

Marketing leadership

Callie Rapp
Callie Rapp
VP, Communications & PR
At the company for 8 months
Jazzy Danziger
Jazzy Danziger
Vice President, Brand Creative & Innovation
At the company for 1 year 3 months
Kim Utlaut
Kim Utlaut
SVP, Chief Brand Officer
At the company for 1 year 11 months
Anjali Khosla
Anjali Khosla
Vice President, Brand Management
At the company for 11 years 6 months

Hiring contacts

Cauiterra Matthews, MA
Cauiterra Matthews, MA
Manager, Talent Acquisition World Bearquarters
At the company for 4 years 8 months
Todd Roach, SPHR
Todd Roach, SPHR
VP of HR - Total Rewards & Workforce Systems
At the company for 11 months

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Headcount +6.8% year over year

Funding

Total funding

$15M

Last raise

$15M

Post IPO Debt, 3 months ago

Funding history

Dec 2025

Post IPO Debt Build A Bear Workshop · $15M

Audience

Monthly website visitors
3.6M
Month over month-2.8%
Quarter over quarter+18.5%
Top sourceDirect (47.1%)
Ad budget per month$85.4K
Average search rank57.3
Traffic source mix
Direct
47.1%
Search
44.4%
Social
3.7%
Referral
3.6%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

26.8K

12-mo growth

+20.9%

Monthly growth

+2.7%

News

Links

www.buildabear.comLinkedInCrunchbaseX (Twitter)
Glassdoor