Media Specialist at Fortrea | Leeds, UK

Fortrea

Media Specialist

Leeds, UK (Unknown)

Salary Not AvailableEntry Level1+ years expPart time

Posted 1 month ago

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Job Summary

Own social strategy for clinical trial recruitment, focusing on daily content, campaign execution, and stakeholder engagement to drive site visits and applications.

Social content ownership: daily posts and copy that promote recruitment in key populations.
Campaign execution: build campaigns and CTAs that drive website visits and participant applications.
Measurement and optimization: translate data into actionable plans to improve media activity for leadership.

Job Description

Accountable for the daily management of social platforms by writing and editing compelling social media content with the purpose of promoting healthy volunteer, special population and patient recruitment in clinical trials
Create and implement social media campaigns and calls-to-action that drive potential participants to the website and generate applications to participate in clinical trials
Become an advocate of the Company in marketing spaces, engaging in dialogues and sparking discussion and identifying negative commentary, reacting/responding in an appropriate way to mitigate any issues
Analyze the impact of campaigns by reviewing and translating data into recommendations/or plans for revising and enhancing our media activity for the department head in an effort to maximize results
Seeks opportunities to improve the use of new and existing marketing channels to increase ‘followers’ and develop relationships with organizations and support groups relevant to special populations and patient recruitment
Develop email and newsletter templates to increase engagement with existing volunteers
Monitor trends in social media tools and applications
Conduct analysis on competitor activity
Work with external vendors and partners to support campaigns and initiatives and to maximize integration of social media tools (e.g. ‘like’ and ‘share’ buttons) on the Fortrea Clinical Trials website
Organize and manage multiple priorities
Other administrative duties that support

1-year professional experience with social media platforms: (Facebook, Twitter, YouTube, etc.)
Excellent written and oral communication skills, in particular excellent standards of spelling, punctuation and grammar
Excellent social marketing conversation skills with a strong background in active participation on behalf of a brand
Must be web, mobile and technology savvy with understanding of new trends and the latest in social media innovation
Experience in managing web analytics applications (e.g. Google analytics)
Excel intermediate skills
Word intermediate skills desirable
PowerPoint skills desirable

Educated to Degree level in Marketing, Communications or a related field or 3 years’ experience in social media industry in lieu of a degree

Fortrea

3.8 Glassdoor

Fortrea (Nasdaq: FTRE) is a leading global clinical research organization (CRO) dedicated to providing innovative clinical development solutions to the life sciences industry. With over 30 years of clinical research experience, Fortrea has evolved from Covance and Labcorp into a pureplay CRO built for biotech, biopharma, medical device and diagnostic innovators.Fortrea collaborates with both emerging and established companies to deliver agile, fit-for-purpose full service (FSO), functional service (FSP) and hybrid solutions. Fortrea provides comprehensive Phase I-IV clinical trial management, clinical pharmacology, and consulting services, backed by deep experience in more than 20 therapeutic areas.Operating in approximately 100 countries, our diverse and talented team brings scientific rigor, operational excellence, and a strong investigator site network to every trial. By combining the best of our legacy experience with forward-thinking innovation, Fortrea brings predictability to clinical trial execution and helps transform aspirations into outcomes.Together, exceptional is possible.Learn more at Fortrea.com

Founded in 2023

Triangle, North Carolina, USA

11K employees (308 in marketing)

fortrea.com

75% recommend to a friend

78% CEO approval