Media Effectiveness Lead

Hounslow, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own the econometrics-driven media decisioning within Sky to maximise media investment returns.

  • Econometrics-informed planning: translate outputs into actionable media buying and budget allocation decisions.
  • Annual & Quarterly Cross-Portfolio Optimisation: convert insights into real-time budget changes and prioritisation across campaigns.
  • Cross-functional integration: embed findings into business decision-making and champion the department across Sky.

Job Description

Own the econometrics-driven media decisioning within Sky to maximise media investment returns.

  • Econometrics-informed planning: translate outputs into actionable media buying and budget allocation decisions.
  • Annual & Quarterly Cross-Portfolio Optimisation: convert insights into real-time budget changes and prioritisation across campaigns.
  • Cross-functional integration: embed findings into business decision-making and champion the department across Sky.
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Sky

Sky connects and entertains millions of people across Europe. At the heart of everything we do, is a belief that people deserve better. For decades, we’ve shaken up every category we entered to give people what they love, to make life a little easier and to provide great value. That’s how we bring millions of customers the joy of a better experience in TV, broadband and mobile. In TV, we offer the best sports coverage, unmissable TV and the smartest ways to stream and aggregate the TV you love. In broadband, we power homes and businesses, with a fast, reliable connection. In mobile, we bring people closer, with plans at unbeatable value. And now, you can even keep your home connected and protected, through our smart insurance. We design our products to fit seamlessly into your life, with service whenever and however you need it. That’s how we do better for customers. And we believe in better for society too. We power the cultural economy in the UK and beyond, making award-winning news, original sport, and entertainment. We contribute billions to UK GDP, creating and sustaining thousands of jobs and sharing both our journalism and our coverage of the arts, free of charge. We are cutting emissions and making recyclable, energy-efficient products, and we give back, through free internet access and digital skills for under-served communities and young people. Sky is owned by Comcast Corporation, a global media and technology company.

Founded in 1989
Isleworth, England, GBR
35K employees (3,894 in marketing)