7 weeks ago
Senior Manager, Media Architect
Takeda
Lexington, MA (Hybrid)Full time$137K/yr – $215K/yr
Marketing Jobs in Massachusetts
1,056 marketing jobs
Senior Manager, Media Architect
Lexington, MA (Hybrid)
$137K/yr – $215K/yrSenior Level7+ years expFull time
Posted 7 weeks ago
Job Summary
Own and optimize omnichannel media strategy and execution for DTC and HCP, lead agency partners, and cross-channel orchestration to maximize ROI across upper and lower funnel activities. Drive measurement, testing, and in-sprint optimization while coordinating with analytics, brand, and procurement in a regulated pharma context.
- Own omnichannel strategy and media execution
- Lead agency partnerships and performance management
- Drive measurement and in-sprint optimization
Job Description
Responsibilities
- Omnichannel strategy: Design holistic DTC and HCP media plan aligned to brand strategy/ objectives, ensuring appropriate spend against upper and lower funnel engagement, channel mix, and budget
- Media buying: Oversee media buying and placement, ensuring effective campaign execution, audience prioritization, and fulfillment of deliverables
- Agency / Vendor: Serve as the primary account lead for media agency partners, maximizing MROI by managing performance, fostering innovation, providing independent perspective, and maintaining strong top-to-top relationships
- Orchestration: Ensure coordinated deployment across field and digital channels across related campaigns and collaborate with brand leads and scrum teams on execution (e.g., ensuring media placement is aligned to strategy)
- Cross-channel planning: Plan and optimize cross-channel media investments/budget by defining and manage channel roles, sequencing, and investment mix –ensuring appropriate media spend against upper and lower funnel conversion
- Performance measurement: Establish measurement plans (e.g., KPIs) to maximize ROI in commercial / media spend and develop test-and-learn frameworks to inform in-sprint optimizations, partnering with I&A team to perform analytics to translate test insights into actions
- Procurement: Support design Requests for Proposal (RFP) associated with media, working closely with the procurement team and internal media CoE
Requirements
- Bachelor’s degree required, Preferred Advanced degree (MBA, MS, PharmD, or related).
- 7+ years of digital media planning experience with ownership of omnichannel strategy or execution in the pharmaceutical or healthcare sector
- Proven leadership of media teams with demonstrated ability to guide workload, priorities, and cross-functional collaboration
- Direct experience working in regulated pharma environments
- Strategic thinker with strong commercial acumen
- Structured and data-driven decision-making capability
- Collaborative across analytics, brand, and agency partners
- Skilled at navigating Medical and Commercial priorities
- Exceptional communication skill, with the ability to collaborate across teams and influence stakeholders
- Omnichannel media planning across HCP and DTC environments
Takeda
We strive to transform lives. While the science we advance is constantly evolving, our core purpose is enduring. For more than two centuries, our values have guided us to do what’s right for patients and for society.We know that changing lives requires us to do things differently. We start by listening to and addressing what really matters to patients, the people who love them, and those in the healthcare system who provide care. And that’s what inspires us all to be bold, push boundaries and set new standards that open up greater opportunities.Read our community guidelines: https://takeda.info/communityguidelines
Salaries
Posted range
$137K/yr – $215K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,695 (5% of company)
Median Career Experience
16 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
14
People
HR / Recruitment
Marketing Leadership
Heather Schaefer
Vice President, Patient Access Brand Strategy & Operations
At the company for 11 years 1 month
Kylie J. Wagner
Head, Marketing and BU Customer Engagement
At the company for 21 years 6 months
Anne de Schweinitz
Head, Global Corporate Brand and Content
At the company for 2 years 2 months
Matthew O'Rourke
Sr. Director - Head of BioLife Brand and Insights
At the company for 2 years 4 months
Funding
Total Funding
$2.5B
Last Raise
$2.4B
Post IPO Debt, 9 months ago
Funding History
- Jun 2025Post IPO Debt • $2.4B
- Sep 2016Grant • $19.8M
- May 2016Grant • $38M
Traffic Signals
Monthly Visitors
586.5K
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
49%
Direct
38.4%
Referral
8.4%
Social
2.1%
Paid
1.9%
Headcount Trend
Current headcount: ~37.2K
Links
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