7 weeks ago
Associate Director Digital Marketing Rare Hematology
Sanofi
Cambridge, MA (On-site)Full time$149K/yr – $215K/yr
Marketing Jobs in Massachusetts
1,058 marketing jobs
Associate Director Digital Marketing Rare Hematology
Cambridge, MA (On-site)
$149K/yr – $215K/yrSenior Level5+ years expFull time
Posted 7 weeks ago
Job Description
Responsibilities
- Own digital and media strategy and execution across HCP and patient audiences, ensuring alignment to brand strategy and business objectives.
- Lead the evolution of HCP and patient journeys, creating more personalized, tailored, and connected experiences across the ecosystem.
- Continuously optimize the channel and investment mix based on performance, customer behavior, and emerging opportunities.
- Translate audience insights into integrated omnichannel strategies across media, CRM, web, GEO, social, third-party platforms, and emerging channels.
- Champion new ways to leverage AI across strategy, content, and customer experience.
- Drive adoption of AI-enabled content development to increase speed, scalability, personalization, and channel optimization.
- Monitor the evolving generative AI and LLM landscape and advance strategies that improve brand and disease-state discoverability, relevance, and accuracy across AI-powered experiences.
- Partner with internal teams, agencies, GTMC, and enterprise capabilities to pilot and scale innovative AI and digital solutions.
- Champion a customer-first approach, advancing audience segmentation and more relevant content across HCP and patient experiences.
- Partner across agency, media, PRB, and internal teams to improve how digital content is developed, deployed, and optimized.
Requirements
- 5+ years of experience in pharmaceutical/biopharmaceutical industries or advertising agencies serving pharma clients (both agency and client-side experience accepted)
- Brand/Digital marketing and customer experience planning.
- Strategic digital planning and execution.
- Building cross functional consensus.
- In-depth understanding of digital marketing channels and the key benefits that each achieve at driving enhanced customer relationships.
- Strong understanding of digital marketing, AI, trends and innovations.
- Agency management.
- Regulatory review experience.
- Identifies and solves digital marketing challenges proactively.
- Demonstrates solution-oriented approach and proficient problem-solving skills.
Preferred
- Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of digital engagement activities to drive desired behavior change.
- Constant focus on enabling the best customer experience in every interaction.
- Familiar with actionable digital measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives.
- Active pursuit of data & insight-based steering of digital investments; Shares insights and shape recommendations based on behavioral and performance data to assess campaign lift and ROI.
- Ability to adapt to the ever-changing digital landscape to identify areas of opportunity delivering the most impact for the brand.
Sanofi
4.0 Glassdoor
We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. We apply our deep understanding of the immune system to invent medicines and vaccines that treat and protect millions of people around the world, with an innovative pipeline that could benefit millions more. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives; this inspires us to drive progress and deliver positive impact for our people and the communities we serve, by addressing the most urgent healthcare, environmental, and societal challenges of our time. Interactions with this account must comply with the Terms: https://bit.ly/sanofi-terms
Founded in 2014
Paris, Île-de-France, FRA
90K employees (5,755 in marketing)
82% recommend to a friend
81% CEO approval
Salaries
Posted range
$149K/yr – $215K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
4,595 (5% of company)
Median Career Experience
16 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
11
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Muthu Senthil
Vice President, Global Brand Leader - Multiple Myeloma
At the company for 1 year
Kara Bogart McManus
VP, Head of Marketing, US Rare Disease Franchise
At the company for 7 years 2 months
Marita Holstad
Vice President | Global Brand Lead | Immunology, Dermatology
At the company for 2 years 6 months
Pankaj Dave
Associate Vice President & Global Brand Lead - Immune-Mediated Hematology Portfolio
At the company for 6 years 8 months
Funding
Total Funding
$7B
Last Raise
$3B
Post IPO Debt, 5 months ago
Funding History
- Oct 2025Post IPO Debt • $3B
- Jun 2025Post IPO Debt • $1.7B
- Mar 2025Post IPO Debt • $1.6B
Traffic Signals
Monthly Visitors
880.3K
Monthly Google Ads Budget
$28.6K
Traffic Source Mix
Search
51.6%
Direct
33.7%
Referral
7.4%
Social
6.2%
Paid
1%
Headcount Trend
Current headcount: ~90.7K
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.