1 month ago
Growth Marketing Specialist, Influencer Partnerships
DraftKings Inc.
Boston, MA (On-site)Full time$90K/yr – $112K/yr
Marketing Jobs in Massachusetts
1,058 marketing jobs
Growth Marketing Specialist, Influencer Partnerships
Boston, MA (On-site)
$90K/yr – $112K/yrMid Level5+ years expFull time
Posted 1 month ago
Job Summary
Own and lead influencer marketing programs for iGaming and Lottery, driving cross-functional collaboration and measuring impact from strategy to post-campaign analysis.
- Lead full-funnel creator campaigns to build awareness and acquisition
- Collaborate with analytics to translate results into actionable marketing plans
- Manage budgets and align stakeholders across Brand, Creative, Legal, and external agencies
Job Description
Responsibilities
- Lead the strategy and execution of influencer marketing programs for our iGaming and Lottery businesses, connecting creator partnerships to broader growth objectives.
- Own campaigns from planning and creator selection through activation, measurement, and post-campaign analysis, ensuring programs deliver against business goals.
- Develop full-funnel creator programs designed to build awareness, deepen engagement, drive consideration, and support customer acquisition.
- Partner with Brand, Creative, Analytics, Legal, Compliance, and other Marketing teams, along with external agencies, to align stakeholders and move complex campaigns from concept to launch.
- Manage campaign budgets and performance tracking, using data and insights to evaluate marketing spend, identify opportunities, and improve future investment decisions.
- Collaborate with Analytics teams to measure campaign effectiveness, build clear performance readouts, and translate results into actionable recommendations for marketing leaders.
- Identify emerging creators, platform behaviors, cultural moments, and audience trends that can unlock new opportunities for our influencer marketing strategy.
- Improve and scale campaign workflows through stronger processes, automation, and emerging technologies that increase the effectiveness of planning, reporting, and execution.
Requirements
- A Bachelor’s Degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent professional experience, with at least 5 years of experience in influencer marketing, marketing operations, or a related discipline.
- Proven experience developing and executing large-scale, full-funnel creator campaigns, with a deep understanding of the creator ecosystem, social media platforms, digital culture, consumer behavior, and emerging trends to drive measurable business outcomes.
- Experience managing significant marketing budgets, analyzing campaign performance, and using data to optimize investments and inform future strategy.
- Strong communication and relationship-building skills, with the ability to align cross-functional stakeholders and external partners around shared objectives, timelines, and deliverables.
- A proactive and adaptable approach to navigating ambiguity, managing multiple priorities, and delivering results in a fast-moving environment; experience working in a regulated industry is a plus.
- Curiosity about artificial intelligence and emerging technologies, with an interest in using automation and intelligent workflows to strengthen creator research, campaign operations, reporting, creative ideation, and marketing innovation.
DraftKings Inc.
3.8 Glassdoor
It's simple, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences.At DraftKings, The Crown Is Yours. We are driven by the thrill of the future and the pull of possibility. As an original, continuous gamechanger, we’re shaping the present and future of sports entertainment and digital experiences, leading the way into new markets with new products, and providing the ultimate experience to our customers. Here, we believe in the power and impact that comes from innovation, collaboration, and a winning culture. We’re a strong and dedicated global team of 4,000+ teammates driven to achieve great things. From your very first day, you’ll be part of an amazing culture that welcomes your ideas, champions your growth, and values you for you. Ready to own what’s next?
Founded in 2012
Boston, Massachusetts, USA
5.6K employees (610 in marketing)
73% recommend to a friend
84% CEO approval
Salaries
Posted range
$90K/yr – $112K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
366 (7% of company)
Median Career Experience
9 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
5
People
HR / Recruitment
Marketing Leadership
Stephanie Agrimanakis Sherman
Chief Marketing Officer
At the company for 13 years 4 months
Veronica Mynders Hamel
Senior Vice President Marketing
At the company for 12 years 8 months
Josh Levin-Scherz
Senior Vice President, Marketing
At the company for 14 years 1 month
Michelle Wong
Vice President Marketing
At the company for 2 years 4 months
Funding
Total Funding
$1.6B
Last Raise
$600M
Post IPO Debt, 1 years ago
Funding History
- Mar 2025Post IPO Debt • $600M
- Jun 2024Post IPO Equity • $324M
- Sep 2020Post IPO Equity
Traffic Signals
Monthly Visitors
20.2M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
21.5%
Direct
72.4%
Referral
4.4%
Social
1.5%
Paid
0.2%
Headcount Trend
Current headcount: ~5.6K
News about DraftKings Inc.
Links
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