Responsibilities

• Own the day-to-day administration, development, optimisation and maintenance of marketing technology solutions, which power customer journeys across our study destination portfolio.
• Translate marketing, product, content and analytics requirements into scalable, high-performing MarTech solutions - ensuring seamless customer experiences across channels, platforms and data integrations.
• Collaborate closely with Digital Product, Digital Marketing, Content, CRM, Data and IT teams to deliver reliable, efficient and effective end-to-end marketing technology capabilities.
• Provide training to non-technical colleagues and produce training materials as part of enabling adoption of marketing technology platforms.
• Continuously look to improve our working practices and outcomes within the marketing technology domain.

Requirements

• Hands-on experience working with marketing technology platforms (forms, analytics, CMS, CRM, compliance and automation).
• Strong technical problem-solving skills and attention to detail.
• Experience implementing analytics, reporting, tracking, tagging and data capture solutions.
• Experience of training non-technical users, and producing training materials, in uses of marketing technology platforms.
• Ability to work across marketing, content, product, data and recruitment and admissions teams in a matrix environment.
• Comfortable translating non-technical requirements into practical technical solutions.
• Experience of working with agile development teams to scope and request enhancements, including writing requirements and testing documentation.
• Experience supporting continuous improvement of digital journeys through testing and optimisation.

Preferred

Benefits

• 28 days annual leave*
• Big discounts on Kaplan courses for you and your family
• 24/7 confidential helpline providing counselling and other support services
• Company pension contributions
• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
• Medicash Health Cash Plan