Marketing Strategy Specialist (B2B)

UK (Hybrid)

£47K/yr – £56K/yrSenior LevelFull time

Posted 9 days ago

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Job Summary

Own and drive sector marketing strategies across Europe, turning insights into action through integrated campaigns, budgets and collaborative execution with Product, Sales and NSOs to achieve measurable business impact.

  • Own the sector marketing strategy and campaigns
  • Lead integrated campaigns and launches across sectors
  • Collaborate with Product, Sales and NSOs to deliver customer-centric growth

Job Description

Responsibilities

  • Own the marketing strategy for your assigned sectors, developing insight-led plans that support ITCG's commercial objectives and Mid-Term Plan.
  • Turn market intelligence into action by analysing customer, competitor and industry trends to identify growth opportunities and shape strategic direction.
  • Lead the planning and delivery of integrated marketing campaigns, product launches, lifecycle activity and key sector events that drive measurable business results.
  • Develop compelling marketing briefs that provide clear strategic direction, align stakeholders and enable outstanding campaign execution.
  • Manage end-to-end marketing plans, from strategy and planning through to execution, optimisation and performance measurement.
  • Own your sector marketing budget, ensuring effective investment, robust financial governance and maximum return on marketing spend.
  • Collaborate with Product Management, Sales, Digital and Marketing teams to deliver customer-centric campaigns that support commercial priorities across Europe.
  • Partner with National Sales Organisations (NSOs) and external agencies to ensure consistent execution while adapting strategies to local market needs.
  • Monitor campaign and market performance, using data and insights to continuously optimise activity and improve commercial outcomes.
  • Act as the recognised marketing expert for your sectors, providing strategic insight, thought leadership and innovative ideas that influence business decisions.

Requirements

  • Proven experience in B2B marketing, ideally within a technology, imaging or solutions-led environment.
  • Strong strategic thinking skills, with the ability to translate market insights into commercially impactful marketing plans.
  • Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across functions, markets and seniority levels.
  • Commercially minded, with experience managing marketing budgets and optimising investment to maximise ROI.
  • Highly organised and able to manage multiple priorities, delivering high-quality work in a fast-paced environment.
  • Experience leading complex marketing projects from concept through to execution, ensuring successful delivery against objectives.
  • Strong analytical skills, using customer, market and performance data to inform decisions and continuously improve results.
  • Cross-cultural awareness and experience working across international markets, with the ability to adapt approaches to diverse audiences.
  • A good understanding of technology trends and their commercial application, with the ability to translate technical concepts into compelling customer value propositions.
  • A proactive, collaborative mindset with a passion for innovation, continuous learning and delivering marketing that drives measurable business impact.

Preferred

  • Drive for results
  • Focus on the Customer
  • Take ownership and accountability
  • Act as a team player
  • Shows courage and conviction
  • People orientated
  • Caring for self and others

Benefits

  • Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
  • Enjoy hybrid working (3 days in office, 2 from home)
  • Benefit from flexible hours, professional development, and a wide range of perks
  • Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
  • Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
  • Be part of a company that values sustainability, inclusion, and your personal growth
  • Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
Canon EMEA logo

Canon EMEA

We are Canon Europe. We are the world's best imaging company. This page represents our offices in Europe, the Middle East and Africa. Founded in 1937, the desire to continuously innovate has kept Canon at the forefront of imaging excellence throughout its 85-year history and has commitments to invest in the right areas and capture growth opportunities. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. Canon Europe has operations in roughly 120 countries, with approximately 13,500 employees and contributes to around a quarter of Canon’s global revenues annually.

Founded in 1937
London, England, GBR
12K employees (1,139 in marketing)

Traffic Signals

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1.6M
Monthly Google Ads Budget
$9
Traffic Source Mix
Search
53.1%
Direct
38.8%
Referral
6.4%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~11.7K

Marketing Team

Marketing Team Size
542 (5% of company)
Marketing Roles Posted (Last 30 Days)
3

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