Marketing Specialist UK & ROI

Responsibilities

• Support the delivery of the annual marketing plan for UK & ROI.
• Create engaging marketing content including customer case stories, blog articles, social media posts, newsletters, videos and other campaign materials.
• Support the planning and execution of integrated lead generation campaigns across digital and offline channels.
• Coordinate fairs, customer events and local marketing activities from planning through to execution.
• Work with our PR agency to maximise media coverage and strengthen BauWatch's market leadership.
• Manage and grow our UK & ROI social media presence.
• Collaborate with the central Group Marketing, Scaling and Product teams to localise campaigns, content and marketing materials.
• Maintain and improve local website content while following SEO and brand guidelines.
• Monitor campaign performance, analyse results and recommend improvements.
• Work closely with the Sales team to support pipeline growth and deliver an outstanding customer experience.

Requirements

• Min. 2 years' experience in a B2B marketing role.
• Experience supporting marketing campaigns across multiple channels.
• Strong content creation and copywriting skills.
• Good organisational and project management skills with the ability to manage several projects simultaneously.
• A good understanding of digital marketing, SEO and social media.
• Experience using CRM or marketing automation platforms (such as HubSpot) is an advantage.
• An analytical mindset and an interest in measuring marketing performance.
• Curiosity for AI and new marketing technologies.
• A proactive, hands-on attitude with the confidence to work independently.
• Excellent native-level written and spoken English.

Benefits

• Be part of a supportive, international marketing team that values innovation, trust, and storytelling.
• Be a part of the European market leader in mobile video surveillance solutions, operating across 11 countries - and still growing.
• Shape the voice of one of Europe's fastest-growing B2B brands.
• Create work that will be seen across multiple countries, industries and marketing channels.
• Shape and scale our content across diverse markets with strong collaboration and creative freedom.
• Work in an ambitious, international marketing team where creativity, quality and innovation are genuinely valued.
• A varied marketing role with plenty of responsibility and autonomy.
• Hybrid working (2–3 office days per week).
• Permanent employment contract.