{"@context":"https://schema.org","@type":"JobPosting","title":"Marketing Specialist","description":"

Responsibilities

Social Media Management: Manage and maintain social media accounts across platforms including Instagram, TikTok, Facebook, Xiaohongshu (RED), Google, and other relevant channels
Publish content regularly and support basic engagement with customers
Promotions & Campaign Execution: Support the planning and execution of in-store and digital promotions, marketing campaigns, and special events
Assist in promoting limited-time offers and seasonal initiatives across channels
Customer Engagement & CRM Support: Utilize POS and marketing systems to support customer communication efforts, including email and SMS campaigns, announcements, and outreach programs
Website & Online Platform Management: Assist in managing brand websites and third-party delivery platforms
Support page updates, visual optimization, and promotional content uploads
Brand & Content Consistency: Help ensure consistent brand messaging, tone, and visual standards across all digital channels and restaurant locations

Requirements

1–3 years of experience in marketing, social media, or digital operations (restaurant or retail experience is a plus)
Familiarity with major social platforms and content posting tools
Proficient in using AI-powered tools to generate marketing content, including posters and videos
Strong organizational skills and attention to detail
Ability to manage multiple projects across brands and locations
Comfortable working cross-functionally with operations teams and vendors
Basic understanding of campaign metrics and reporting

Preferred

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

Benefits

Opportunity to grow with a rapidly expanding multi-brand restaurant group
Exposure to both strategic and hands-on marketing execution
Collaborative, entrepreneurial environment
Career development and advancement opportunities
Competitive compensation with potential visa sponsorship support

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