Responsibilities

• Develop and deliver a marketing and social media strategy across the group.
• Plan content calendars and manage our presence on Instagram, Facebook and other relevant platforms.
• Create engaging photographs, graphics, short-form videos, reels, stories and written content.
• Visit our practices to capture team introductions, service information and patient stories where appropriate consent has been obtained.
• Develop campaigns that increase awareness, generate patient enquiries and support recruitment.
• Manage paid social advertising, monitor agreed budgets and improve campaign performance.
• Support website updates, email campaigns, promotional materials and search engine optimisation.
• Monitor social media comments and messages, working with practice teams to respond appropriately and direct patient enquiries.
• Track performance and report clearly on engagement, enquiries, campaign results and return on marketing spend.
• Ensure content is accurate, consistent with our brand and appropriate for a healthcare setting, respecting patient confidentiality.

Requirements

• Proven experience managing marketing and social media for a business or brand.
• A portfolio demonstrating strong content creation and examples of campaign results.
• Excellent writing skills and an eye for visual design.
• Confidence taking photographs and filming and editing short-form video.
• Experience with paid social campaigns, scheduling tools and analytics.
• Familiarity with design and editing tools such as Canva, Adobe Creative Cloud, CapCut or equivalent.
• Strong organisation and the ability to manage priorities across multiple practices.
• Initiative, attention to detail and the confidence to bring forward ideas.
• The ability to explain what is working, what needs improvement and how marketing supports business goals.
• Experience with website management, SEO, email marketing or multi-site businesses would be an advantage. Dental or healthcare experience is welcome but is not essential.

Preferred

• Experience with website management, SEO, email marketing or multi-site businesses would be an advantage. Dental or healthcare experience is welcome but not essential.

Benefits

• A salary of £30,000–£40,000 per year, depending on experience.
• The opportunity to take ownership of marketing across a growing independent dental group.
• A supportive team that welcomes creativity and new ideas.
• Varied work across different practices, teams and services.
• Opportunities for professional development and progression.
• Flexible working arrangements by agreement.
• Additional leave.
• Company pension.