Responsibilities

• Work closely with Business Unit Marketers on data builds and campaign execution, translating strategic priorities into well-structured, accurately targeted programmes.
• Build and manage HubSpot workflows, lists, sequences, and nurture programmes that support demand generation activity.
• Create campaign assets including emails, landing pages, forms, and automated workflows for Business Unit Marketers.
• Own the lead scoring model, keeping it calibrated, fit-for-purpose, and continuously refined as our understanding of buyer behaviour improves.
• Troubleshoot the lead management process end-to-end, ensuring all flows are working correctly and leads are progressing through the right stages accurately.
• Support the product communications process, ensuring timely and well-executed outreach.
• Own the target segment data strategy, defining system properties, working with external data partners, and regularly enriching and refreshing our contact database.
• Ensure our data is well-structured, accurately segmented, and maintained to a standard that supports confident GTM decision-making.
• Build background process workflows to maintain a clean, well-structured lead management architecture.
• Troubleshoot data quality, integration, and system issues raised by the wider team.

Requirements

• 2–3 years’ minimum experience with CRM and marketing automation platforms; HubSpot experience is a strong advantage.
• Hands-on experience building workflows, lists, and campaign assets in a marketing automation platform.
• Strong data skills: comfortable with data collection, manipulation, segmentation, and enrichment.
• Analytical mindset with experience in reporting, dashboards, A/B test interpretation, and funnel ROI analysis.
• Comfortable with Excel, including pivot tables, graphs, and basic modelling.
• Process-oriented, with the ability to connect operational detail to broader business outcomes.
• Actively uses AI to improve processes, team efficiency, and data organisation, and is curious about where it can go next.
• Able to work at pace in a dynamic environment and adapt quickly as priorities shift.

Preferred

• Experience in construction tech or a B2B SaaS environment.
• Familiarity with sales enablement platforms and marketing tech stack management.
• A degree with a mathematical or analytical component.

Benefits

• 25 days annual leave + public holidays, increasing with length of service.
• 4% matched pension.
• Income protection and life assurance.
• Access to our award-winning benefits platform.
• We take mental health seriously and have a dedicated EAP available 24/7.
• £100 allowance towards a fitness club.
• Dell discounts.
• Private Medical Insurance.
• Paid study leave + volunteering days.
• Car Scheme.