Marketing Operations and Analytics Manager

Responsibilities

• Coordinate the organisation-wide marketing plan and calendar.
• Manage campaigns from initial brief through to delivery and evaluation, with clear timescales, responsibilities and sign off.
• Oversee and improve marketing platforms including Meta, Google Ads, the website, email marketing and our supporter database.
• Track marketing spend and results, producing clear reports and practical recommendations for managers and trustees.
• Use data and insight to help focus budget, time and effort on activity that delivers the greatest impact.
• Introduce appropriate digital tools, automation and AI to improve efficiency and consistency.
• Coordinate colleagues, volunteers and external suppliers involved in marketing activity and events.
• Ensure supporter data and marketing activity are managed in line with UK GDPR, PECR and relevant fundraising and lottery requirements.

Requirements

• Experience of managing marketing platforms, systems and processes, ideally including Meta, Google Ads and Mailchimp or a similar email platform.
• Strong analytical skills, with the confidence to turn campaign data into clear recommendations and actions.
• Proven ability to plan and coordinate multiple campaigns, events and deadlines at the same time.
• An organised, methodical and practical approach, with the ability to create structure in a busy environment.
• Excellent communication skills and the confidence to work with employees, volunteers, trustees and external suppliers.
• A good working knowledge of UK GDPR and data protection requirements relating to marketing.
• A full UK driving licence and access to a vehicle for regular travel between sites.

Preferred

• Experience within a charity, fundraising or animal welfare environment.
• Experience of CRM or supporter databases, marketing automation or AI tools.
• Knowledge of the Code of Fundraising Practice or society lottery marketing requirements.
• Experience of using analytics to grow a YouTube channel or another digital content platform.