Responsibilities

• Brand and creative - Owning the visual identity of Will It? across all marketing materials - proposals, slide decks, event collateral, social assets and templates.
• Iterating and co-creating proposal materials with the sales team, listening to what clients and prospects need and reflecting that back compellingly on the page.
• Supporting the evolution of our proposal approach - including the potential move to AI-enabled tools such as Gamma.
• Managing relationships with external stakeholders including videographers, creative agencies, venue and event managers - ensuring we get great outcomes on time and within budget.
• Content and social - Designing social media assets, infographics and LinkedIn graphics that support our thought leadership and outreach activity.
• Producing video content - editing highlights from keynotes, webinars and events for social media and YouTube.
• Turning delivery team write-ups into polished, client-facing case studies for the website and proposals.
• Supporting the production and design of our monthly newsletter. Assisting with content/asset creation and coordination.
• Events & Webinars - Playing a key role in supporting the delivery of our annual conference, quarterly webinars and client events
• This could range from producing marketing materials and communications, organising contact lists to being hands-on in making the event/webinar a success on the day.
• Working with the Head of Marketing on the creative and thematic direction of our events, and with the Growth Marketing Manager on outreach and follow-up activity to maximise commercial impact.
• Website and digital - Managing the day-to-day running of the Will It? website - uploading content, updating pages and maintaining a consistent brand experience (WordPress/Elementor).
• Increasing Will It?’s visibility online – through effective SEO, GEO, AEO, content creation to increase traffic to our website, events and webinars. Familiarity with tools like SEMrush is desirable.
• Contributing to the future evolution and redevelopment of the company website, including collaboration with agency partners and internal stakeholders. Web development and/or coding experience would be beneficial but not essential.
• Supporting the management of our CRM (HubSpot) - managing data lists, reporting on campaign performance, and helping the team keep our pipeline activity organised and up to date.
• Supporting the execution and optimisation of paid advertising campaigns across Google Ads and LinkedIn. Including keyword targeting, audience segmentation, bid management, ad copy testing and performance reporting to drive qualified traffic and commercial growth