Marketing Manager at Waylands | Bristol, UK

Waylands

Marketing Manager

Bristol, UK (On-site)

Salary Not AvailableMid LevelContract

Posted 6 weeks ago

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Job Summary

Own end-to-end multi-channel campaigns across paid search, SEO, social, and PR to drive inquiries and revenue.

Coordinate brand plans and campaigns across national activity with internal stakeholders and agencies.
Provide competitive insights and market analysis to inform positioning while ensuring regulatory compliance and robust ROI reporting.
Drive cross-functional alignment and measurement with clear ownership of outcomes.

Job Description

Responsibilities

To lead in the execution and tracking of marketing initiatives across the full range of media, including (but not limited to) paid search, SEO, OOH, digital marketing, social media and PR.
To own the creation, development and management of our brand marketing plans, aligned with their national marketing activity.
To identify, anticipate and plan to satisfy customer needs in order to deliver increased revenue and profitability.
To communicate and co-ordinate with internal stakeholders regarding marketing campaigns for the assigned brands, to ensure successful and optimal execution.
To deliver competitive insights to the operational teams to help inform competitive positioning and tactical offer development.
To ensure compliance with manufacturer and Group CI guidelines, quarterly manufacturer marketing mandates, as well as financial promotions guidelines in all of our marketing activity.
To implement robust tracking and provide regular reporting on key metrics such as impressions, enquiries, conversions, and ROI.
To collaborate with internal teams and agency partners to ensure that our tactical marketing activity is aligned with our wider business and marketing objectives.
To identify and suggest new emerging platforms and avenues for digital outreach.
To provide insight to the wider marketing and leadership teams to inform decision making.

Waylands

Waylands are a family run and owned motor retail group that proudly represents Volvo, Polestar, Kia, Honda, OMODA, JAECOO and MG across the Thames Valley and into Wales.Our Mission is clear; “To deliver an exceptional experience that customers trust and advocate, to represent our franchise partners successfully and to build class leading environments for every member of our team”The company was established by John O'Hanlon, former CEO of Ridgeway Group which represented many premium franchises in the South of England. Waylands commenced business in November 2017 with its first franchise, Volvo in Reading. The company aims to grow steadily to achieve sufficient scale to compete with the industry's biggest players but to maintain representation that has the feel and culture of a local dealership.We believe that our relationship with our customers goes far beyond the initial purchase of the car. It is highly important to us that we deliver on our promises and offer full transparency to deliver an exceptional experience.We believe in ensuring every member of our team gets the right development journey for them. With dedicated in-house and manufacturer training programmes available, we encourage our staff to take pride in their work and remain committed which is reflected in the excellent level of service we offer.We understand that buying a car is a significant and emotional experience. At Waylands we aim to deliver straightforward advice to make sure customers get the most appropriate vehicle, financed in the best way to suit their circumstances.

Founded in 2017

Reading, England, GBR

212 employees (10 in marketing)

www.waylands.co.uk