Responsibilities

• To lead in the execution and tracking of marketing initiatives across the full range of media, including (but not limited to) paid search, SEO, OOH, digital marketing, social media and PR.
• To own the creation, development and management of our brand marketing plans, aligned with their national marketing activity.
• To identify, anticipate and plan to satisfy customer needs in order to deliver increased revenue and profitability.
• To communicate and co-ordinate with internal stakeholders regarding marketing campaigns for the assigned brands, to ensure successful and optimal execution.
• To deliver competitive insights to the operational teams to help inform competitive positioning and tactical offer development.
• To ensure compliance with manufacturer and Group CI guidelines, quarterly manufacturer marketing mandates, as well as financial promotions guidelines in all of our marketing activity.
• To implement robust tracking and provide regular reporting on key metrics such as impressions, enquiries, conversions, and ROI.
• To collaborate with internal teams and agency partners to ensure that our tactical marketing activity is aligned with our wider business and marketing objectives.
• To identify and suggest new emerging platforms and avenues for digital outreach.
• To provide insight to the wider marketing and leadership teams to inform decision making.

Requirements

• Previous involvement with creating content in highly regulated industries
• Working knowledge of Financial Conduct Authority (FCA) regulations
• Experience of managing and developing a team
• Experience within the motor trade
• Proven experience of developing and executing successful marketing campaigns
• Strong numerical and analytical skills
• Excellent verbal and written communication skills
• Good planning and time management skills
• Strong attention to detail
• Works well within a team and independently

Benefits

• 40 hours per week, Mon-Fri 8:30-5:30 (with 1 hour for lunch).
• 31 days holiday per year (including Bank Holidays).
• Benefits platform with employee support programme.
• Discounted rates of vehicle parts and servicing.
• Opportunities for training and career progression.
• Contributory pensions scheme for eligible staff.
• Life insurance of 3x basic salary.