Analyst, Strategy & Activation
Kepler Group
London, UK (Hybrid)
In-houseFull-timeIntern/new grad
5 hrs ago
Marketing Manager
London, UK (On-site)
Salary Not AvailableMid Level7+ years expFull time
Posted 2 months ago
Job Summary
Own multi-brand marketing strategy and cross-channel campaigns to grow inbound leads, audiences, and brand influence in political/public sector markets, with a data-driven, cross-functional execution model.
- Coordinate with the CMO and design, data, and events teams to deliver integrated campaigns and assets across print and digital channels.
- Drive content-led demand generation, SEO, and performance reporting to demonstrate ROI and track KPIs across brands.
- Maintain timely delivery of programs and nurture stakeholder partnerships while optimizing workflows and cross-brand promotions.
Job Description
Responsibilities
Requirements
Preferred
Benefits
- Work directly with the Chief Marketing Officer to develop and deliver integrated marketing strategies across Total Politics Group brands
- Create comprehensive digital marketing strategies to drive inbound leads, grow audiences and boost brand awareness
- Develop marketing campaigns for our Political and Public Sector Engagement brands, products and services, ensuring messaging resonates with decision-makers and drive engagement
- Manage website development and content including Total Politics and Total Events sites
- Event marketing support for both Sales and Events teams delivering in-bound leads and delegate acquisition
- Support at our leading Party Conference fringe events
- Work alongside our Marketing Automation and Data managers to deliver data insights from our 360 SCV project
- Partner with the Design team to produce compelling marketing assets across print and digital channels
- Oversee campaign objectives, revenue targets, and KPIs across multiple brands, ensuring timely delivery and measurable results
- Manage multiple projects simultaneously while maintaining strong stakeholder relationships across teams
Requirements
- 7+ years of marketing experience, with proven track record in digital and content marketing
- Strong understanding of political and public sector markets
- Experience marketing to senior decision-makers
- Exceptional copywriting and communication skills with ability to adapt messaging for different audiences
- Experience with database management, CRM systems, and email marketing platforms
- Proven track record in planning and delivering successful multi-channel marketing campaigns
- Website management, SEO knowledge, and performance reporting expertise
- Ability to run targeted, segmented campaigns with demonstrable ROI results
- Experience in collateral design brief development and production management
- Proficiency in Microsoft Office, marketing automation tools, and analytics platforms
- Strong organisational and multitasking abilities with experience managing competing priorities
- Education to degree level (desirable)
Preferred
- Education to degree level (desirable)
Benefits
- 25 days annual leave plus Bank Holidays
- Cycle to Work scheme
- Life assurance of 4x salary
- Season Ticket Loan
- Employee Assistance Programme
Total Politics
Total Politics group specialises in media, events and training focused on politics, government and public policy. We believe in the value of expert insight and engagement.
Marketing Team
Marketing Team Size
20 (29% of company)
Traffic Signals
Monthly Visitors
430
Traffic Source Mix
Search
53.1%
Direct
33.7%
Referral
7.8%
Social
4.3%
Paid
1.2%
Headcount Trend
Current headcount: ~68
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