Responsibilities

• Execute marketing strategies for Soris Pain & Vascular Institute and Vascular Specialists / IR as directed by the Director of Marketing.
• Support market entry efforts for each of the 18 planned clinic locations — including local digital presence setup, geo-targeted advertising support, community outreach coordination, and grand opening event support.
• Coordinate physician referral marketing activities in partnership with Physician Liaison teams across Michigan, Ohio, and Illinois markets.
• Manage day-to-day digital marketing execution: social media, email campaigns, paid media coordination with agency partners (Terra), and online reputation management.
• Collaborate with clinical staff to produce and coordinate video, testimonial, and educational content for each market.
• Work with office teams and clinic staff to drive patient review generation and maintain local listings accuracy.
• Maintain brand consistency across all Soris and VS/IR touchpoints as the clinic footprint scales.
• Report on marketing performance metrics to the Director of Marketing, contributing to HubSpot CRM pipeline and Liine attribution reporting.
• Assist in coordinating event logistics for grand openings, physician outreach events, and community health activations.

Requirements

• 3–5 years of marketing management or senior marketing experience.
• Demonstrated ability to execute multi-channel marketing campaigns including digital, social, email, and local/community marketing.
• Experience working in or supporting multi-location businesses, franchise models, or market expansion initiatives.
• Strong project management skills with the ability to juggle multiple clinic launch timelines simultaneously.
• Proficiency with digital marketing tools: social media platforms, Google Analytics, email marketing platforms, and CRM systems.
• Excellent written and verbal communication skills; able to work cross-functionally with clinical, operational, and agency partners.
• Self-directed and comfortable operating with autonomy in a remote environment.

Preferred

• Healthcare, medical, or specialty clinic marketing experience (interventional radiology, vascular, pain management, or adjacent specialties).
• Experience managing or coordinating with paid media agencies.
• Familiarity with physician referral marketing and B2B healthcare outreach.
• Event coordination experience (grand openings, health fairs, community outreach).
• HubSpot CRM experience.