Marketing Manager

Northallerton, Darlington, UK (On-site)

£38K/yr – £50K/yrManager5+ years expFull time

Posted 3 days ago

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Job Summary

Own the overall marketing strategy, brand development, and cross-channel campaigns while leading a Marketing Executive and nurturing agency and franchise partnerships to drive growth and ROI.

Define and execute integrated campaigns across website, social, email, PPC and events.
Build brand, content and customer experiences that convert.
Lead, measure and optimise performance with clear KPIs.

Job Description

Responsibilities

Developing and delivering the overall marketing strategy aligned to business objectives.
Leading the ongoing development of the Simon Bailes brand and customer experience.
Supporting the launch and growth of new franchise opportunities.
Working closely with agency partners on branding, website development, PPC, SEO, PR and digital performance.
Producing compelling, high-quality content optimised for search and designed to drive engagement and conversion.
Developing integrated campaigns across website, social media, email marketing, paid search and events.
Managing and developing a Marketing Executive.
Setting clear KPIs and reporting on campaign performance and return on investment.
Managing marketing budgets to maximise effectiveness and commercial impact.
Building strong relationships with manufacturer marketing teams and external partners.

Requirements

At least five years' marketing experience, including leadership or team management responsibility.
A proven track record of developing and delivering successful marketing strategies that drive growth.
Strong knowledge of digital marketing, performance marketing and customer acquisition.
Experience across SEO, PPC, social media, email marketing, websites and content creation.
The ability to create compelling content and brand stories that engage audiences and generate commercial results.
Experience managing external agencies and stakeholders.
Strong analytical and reporting skills with a focus on continuous improvement and ROI.
Experience using website CMS platforms, Google Analytics, Canva and/or Adobe Creative Suite.
Excellent communication, relationship-building and leadership skills.
Commercial awareness combined with creativity, initiative and attention to detail.

Preferred

Motor industry experience would be advantageous but is not essential.

Benefits

Competitive salary of £37,500 to £50,000 per annum
Company car
Company pension
Employee discount scheme
Referral programme
The opportunity to shape the future of a respected and growing automotive business
A supportive, values-led culture where your ideas and expertise can make a real difference

Simon Bailes Peugeot

Simon Bailes Limited operate a customer-focused business, committed to the pursuit of excellence through our people and services. Established in 1979, Simon Bailes Limited comprises three Peugeot franchised dealerships in the North East - Northallerton, Stockton and Guisborough along with a state of the art Accident Repair Centre in Northallerton. As you would expect, the business operates above the exacting standards required by Peugeot in terms of the level of customer service, staff training and production of work to the highest quality.

Founded in 1979

Northallerton, England, GBR

57 employees (2 in marketing)

www.simonbailes.co.uk/?utm_source=LinkedIn&utm_medium=WebLink&utm_campaign=LinkedInWeb