Responsibilities

• Take full ownership of marketing campaigns across Side+, such as weekly video integrations on Sidemen Sundays, paid advertising, CRM knowledge, and social media promotion.
• Develop creative campaign strategies from scratch, with a strong instinct for what resonates with the Sidemen audience and internet culture more broadly
• Use our existing distribution networks (Sidemen Sunday / More / Reacts / social platforms) to reach audiences organically
• Analyse campaign performance with a clear eye - understanding what worked, why it worked, and how to build on it
• Bring fresh thinking to recurring formats and activations and utilise the Sidemen brand to further increase subscriber engagement
• Understand the difference between small wins and big campaigns, how the small wins can have just as much impact as doing something big.

Requirements

• Proven experience (in the last 2 years) in a marketing role within a subscription platform environment
• Genuinely creative
• Strong instinct for internet culture and trend-led content
• Comfortable working with autonomy in a fast-moving environment
• Data-literate enough to evaluate your own campaigns honestly and iterate quickly
• Excellent communicator who can hold their own in a room and challenge constructively

Preferred

• Experience in a startup or high-growth environment is a real plus