Marketing Manager

Responsibilities

• Brand strategy and identity
• Define REFYT's brand positioning, values, messaging and tone of voice
• Develop clear brand guidelines covering visual identity, language and presentation
• Ensure a consistent brand across the website, LinkedIn, vehicles, uniforms, site signage, documents and presentations
• Shape how REFYT is perceived in the market as we grow into new regions, clients and services
• Support employer branding so REFYT attracts the right people as the team grows
• Content creation
• Plan and run a regular content calendar across LinkedIn, the website and other channels
• Capture photography and short form video on site, including before and after footage of our schemes
• Produce case studies, project stories and resident testimonials that show the impact of our work

Requirements

• At least 3 years of experience in marketing, brand or content, ideally in B2B, construction, housing or energy
• A proven track record of developing a brand and producing content that builds an audience
• Confident shooting and editing photography and short form video
• Excellent writing skills, from LinkedIn posts to detailed case studies
• Experience using Canva, Adobe Creative Suite, CapCut or similar tools
• Organised and self motivated, comfortable working independently in a growing business
• An interest in sustainability, housing and the energy transition

Preferred

• Full UK driving licence preferred, for visits to projects across London, Essex and Kent

Benefits

• Workplace pension