Responsibilities

• Deliver R4’s marketing strategy alongside the Head of Brand.
• Manage and optimise an annual marketing budget exceeding £500,000.
• Build integrated campaigns that generate awareness, engagement, MQLs and qualified commercial opportunities.
• Own the day-to-day operation of HubSpot, including campaigns, workflows, automation, segmentation, lead scoring and reporting.
• Manage integrations between HubSpot, our website and wider marketing technology.
• Maintain and improve the R4 website, including content, landing pages, conversion journeys and campaign tracking.
• Create a clear and measurable journey from first engagement through to MQL, SQL, opportunity and revenue.
• Work closely with the new business team to ensure marketing activity supports priority accounts and commercial targets.
• Build account-based marketing campaigns for the brands and sectors we want to work with.
• Coordinate the output of our Head of Brand, content creator and external partners.

Requirements

• Proven experience delivering successful B2B marketing campaigns.
• Strong working knowledge of HubSpot, including workflows, automation, lead management and reporting.
• Experience managing substantial marketing budgets with clear accountability for performance.
• Evidence of generating qualified leads and contributing to commercial pipeline.
• A strong understanding of marketing economics, including CAC, conversion, attribution and return on investment.
• Experience managing websites, landing pages and digital conversion journeys.
• The ability to turn a commercial proposition into sharp, relevant marketing.
• Excellent writing and presentation skills.
• The confidence and presence to represent R4 in meetings, pitches, panels and industry settings.
• Experience coordinating internal teams, agencies and external partners.

Preferred

• Experience within advertising, media, technology, professional services or another ambitious B2B business would be valuable.
• A strong understanding of the advertising industry would be even better.