R4 Advertising

R4 Advertising is a media trading, planning and activation agency built for brands that understand where value is really created in media.We trade media at scale, plan around real audience behaviour, and activate with precision. Everything we do is designed to protect performance, control cost and deliver measurable commercial outcomes.We work with brands that want clarity, accountability and ownership of their media economics. No hidden margin. No rebates. No theatre. All value created through trading is returned to the client.Our teams operate across Cardiff, London and New York City, working with ambitious brands who expect their media investment to work harder and smarter.Trade discipline. Audience intelligence. Precise activation.That’s how media should work.