Marketing Manager

Responsibilities

• Marketing Strategy & Planning · Work closely with the CEO and President to develop marketing strategies and plans aligned with Mercom's business and revenue objectives. · Translate company priorities and leadership ideas into clear marketing strategies, campaigns, timelines, and deliverables. · Develop marketing plans across Mercom's different products, services, events, and business verticals. · Maintain a forward marketing calendar covering product launches, research products, subscriptions, events, advertising, content, and other campaigns. · Identify opportunities to improve brand awareness, audience engagement, lead generation, customer acquisition, product adoption, and retention. · Develop product-specific and audience-specific campaigns rather than relying primarily on broad marketing blasts. · Evaluate campaign performance and continuously improve messaging, targeting, channels, and calls to action. · Proactively bring new marketing ideas, campaign concepts, competitive observations, and growth opportunities to the CEO and President. · Ensure marketing initiatives support commercial priorities and contribute to measurable business growth.
• Marketing Content, Writing & Editing · Take primary responsibility for the quality, clarity, positioning, and consistency of Mercom's marketing communications. · Draft, edit, review, and approve email marketing campaigns, sales blasts, product launch campaigns, website and landing-page copy, product descriptions and positioning, research and Market Tracker campaigns, Mercom Insider campaigns, event marketing campaigns, sponsorship and delegate marketing, advertising and media marketing, social media content, sales presentations, brochures, product sheets, customer communications, promotional materials, and other marketing and business development materials. · Turn technical, research-driven, and complex energy-sector information into clear and compelling marketing messages. · Ensure content communicates a strong value proposition and clear reason for the customer to act. · Maintain consistent positioning, terminology, tone, and brand standards across all markets and channels. · Improve existing marketing copy rather than simply accepting content provided by internal teams. · Ensure all external marketing communications meet Mercom's quality standards before release.
• Management · Directly oversee our Marketing Executive priorities, assignments, and deliverables. · Establish clear weekly and monthly marketing priorities and delegate campaign implementation, production, and coordination work effectively. · Review and edit marketing materials before release where required. · Train and coach the Marketing Executive on writing, campaign development, targeting, positioning, analytics, and marketing best practices. · Develop the Marketing Executive capabilities so more work can be handled independently over time. · Monitor deadlines and hold the Marketing Executive accountable for quality, accuracy, deadlines, and campaign implementation. · Improve marketing processes, templates, workflows, and reporting. · Build a stronger marketing function rather than personally taking over all work.
• U.S. & Global Team Collaboration · Work closely with the CEO and President in the U.S. on marketing strategy, messaging, positioning, campaigns, and new initiatives. · Translate business priorities and ideas from U.S. leadership into actionable marketing plans. · Serve as a key marketing link between the U.S., UK, and India teams. · Take initial concepts and independently develop the strategy, messaging, content, campaign plan, timeline, and implementation requirements. · Participate in regular planning and review calls with the CEO and President. · Keep leadership informed of campaign progress, results, risks, and opportunities without requiring routine follow-up. · Coordinate effectively across global teams to ensure marketing initiatives are completed on time.

Requirements

• Strong B2B marketing experience with a demonstrated background in event and conference marketing.
• Experience successfully marketing conferences, summits, trade events, executive events, webinars, or similar B2B programs.
• Demonstrated ability to develop campaigns that drive registrations, attendance, audience engagement, and event revenue.
• Exceptional English writing, editing, and proofreading skills.
• Ability to personally draft and substantially improve marketing copy rather than relying on other team members for writing.
• Demonstrated ability to turn complex information into clear, persuasive marketing content.
• Experience developing integrated campaigns across email, digital, social media, websites, content, and events.
• Strong understanding of B2B email marketing, lead generation, audience segmentation, digital marketing, and campaign analytics.
• Experience developing product positioning, messaging, and value propositions.
• Strong understanding of how marketing supports Sales and commercial objectives.

Preferred

• Experience working with media, research, market intelligence, data, publishing, conferences, or business information companies is a significant advantage.
• Experience marketing subscription, research, data, or information products is a strong advantage.
• Experience in energy, renewable energy, clean technology, or related B2B sectors is desirable.