Responsibilities

• Lead generation & marketing automation - Build multi-channel inbound and outbound pipelines and nurture programs to fuel sales-ready leads.
• Lead generation & marketing automation - Manage HubSpot workflows, lead scoring, and nurture sequences, iterating for better conversion.
• Lead generation & marketing automation - Collaborate with sales to ensure marketing-sourced leads are well-qualified and properly handed off.
• Lead generation & marketing automation - Report on pipeline contribution, lead quality, and marketing ROI.
• Campaign management & digital marketing - Plan and execute multi-channel campaigns (email, paid, organic, social, content) aligned to commercial priorities.
• Campaign management & digital marketing - Manage and optimise Lilli's digital presence — website, SEO, LinkedIn, and beyond.
• Campaign management & digital marketing - Track and report on campaign performance, with a clear eye on what's working and what isn't.
• Campaign management & digital marketing - Work closely with Head of External Affairs on an engaging content calendar that increases engagement.
• Events - Lead planning and delivery of Lilli's presence at sector events, conferences, and partner webinars.
• Events - Identify the right events for our audience and ensure we show up brilliantly.

Requirements

• You have solid B2B marketing experience within social care, local government or the NHS
• You know HubSpot well. Not just the basics - you've built workflows, set up lead scoring, and debugged a sequence that wasn't converting
• You're a strong writer. You can write a sharp LinkedIn post, a persuasive nurture email, and a bid response paragraph
• You're data-driven and can report clearly on what you're doing and why it matters
• You've managed events, from logistics to follow-up, and you know how to make a stand count
• You're a self-starter who doesn't need to be told what to do next
• You care about the mission. Lilli is trying to help vulnerable people live well at home for longer. That should mean something to you.

Preferred

• Familiarity with the TEC/telecare landscape
• Experience supporting bid writing or public sector procurement responses