Marketing Manager

London, UK (Unknown)

Salary Not AvailableMid Level

Posted 2 months ago

Job Summary

Own and drive end-to-end marketing campaigns for Headline's books, collaborating across departments and with retailers, influencers, authors, and agents.

  • Own ebook marketing strategy in the UK & US to accelerate digital reach.
  • Coordinate cross-functional campaigns from acquisition to publication to drive reader engagement and sales.

Job Description

Responsibilities

  • We're looking for a highly creative and consumer focused Marketing Manager to join our award-winning team.
  • You'll lead on your own marketing campaigns, working across the wide variety of Headline’s imprints, as well as supporting senior members of the team on some of the biggest brands and launches in the market.
  • You'll play a key role in every step of a book's journey, from acquisition to publication and beyond – devising creative, effective and eye-catching marketing campaigns that bring our books to life, engage consumers and drive sales.
  • You’ll be responsible for driving our ebook marketing strategy in both the UK & US, so digital marketing skills are key.
  • You'll be collaborating widely with retailers and influencers, planning and implementing paid and organic digital activity, working with partners and third party stakeholders, maintaining excellent relationships with authors and agents, and reporting on campaign performance throughout.
  • You'll also work closely and collaboratively with wider departments, particularly Publicity, Sales and Editorial, to ensure each publication is perfectly positioned in the market and effectively reaching our target audiences.

Requirements

  • Our ideal candidate will bring initiative, creativity and passion to their work, and have experience planning and executing standout marketing campaigns.
  • A clear understanding of audience and the wider market is essential, as is a passion and excitement for Headline’s books.
  • They will have a meticulous eye for detail, experience working with and managing budgets, be highly organised and able to work in a fast-paced environment managing multiple projects and timelines.
  • They will be adept at creating social media content to engage our target audiences, have an excellent eye for design and be able to write enticing copy.
  • They will be good at prioritising and have a willingness to learn and try new things.
  • They’ll also be able to demonstrate first-class communication skills and thrive working and collaborating as part of a team.

Benefits

  • 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
  • Private medical insurance
  • Dental insurance
  • Generous pension schemes
  • Rent deposit loans
  • 2 community days per year
  • Summer hours (finishing at 1pm on Fridays during the summer months)
  • Retail discounts through Hachette rewards
  • Cycle to Work scheme
  • Eye care vouchers
Hachette Livre logo

Hachette Livre

3.6 Glassdoor

Hachette Livre, filiale de Lagardère SCA, est le troisième éditeur de livres grand public (trade) et d’éducation dans le monde. Sur le périmètre France, Hachette Livre, fruit d’une construction patiente entamée en 1826, couvre, à travers une quarantaine de maisons, tous les segments de l’édition grand public et a publié plus de 8000 nouveautés en 2017. Dans le segment scolaire, le nom de Louis Hachette, fortement attaché à l’univers des livres scolaires, côtoie les noms prestigieux de Hatier et de Larousse. Une dizaine de maisons, fortes de catalogues qui font partie du patrimoine national, couvrent la littérature générale. Dans l’univers pratique, trois maisons d’édition de première importance, Hachette Pratique, Marabout et Larousse, permettent au Groupe d’être leader sur ce segment. Hachette Livre est très présente sur le segment de la littérature pour enfants et des dictionnaires et encyclopédies. La bande dessinée fait également partie du Groupe depuis que les Éditions Albert-René, éditeur du mythique Astérix le Gaulois, ont rejoint Hachette Livre. Au moment où les lecteurs s’équipent de liseuses et de tablettes, les éditeurs redoublent d’imagination pour utiliser les possibilités des supports numériques.

FRA
4.1K employees (2,001 in marketing)
81% recommend to a friend
85% CEO approval

Salaries

Brand Marketing median pay in the United Kingdom

£48K/yr

Most pay falls between £37K and £65K. Based on 93 salaries.

See all Hachette Livre salaries

Marketing Team

Marketing Team Size
1,738 (43% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
36K
Traffic Source Mix
Search
47.6%
Direct
41%
Referral
7.2%
Social
2.9%
Paid
1.1%

Headcount Trend

Current headcount: ~4.1K
Hachette Livre logo

Marketing Manager

Hachette Livre · London, UK · Unknown