Marketing Manager (Full-time, Permanent)

Responsibilities

• Own and deliver targeted marketing plans for your product area, working closely with the Head of Marketing and key stakeholders. Drive joined-up, multi-channel activity across the full customer journey.
• Conduct market, customer, and competitor research
• Turn insights into clear, actionable strategies
• Develop targeted B2B and B2C marcomms and messaging
• Plan and execute multi-channel campaigns (digital, email, social, PPC, SEO)
• Create engaging, customer-focused content across channels
• Ensure messaging is clear, consistent, and culturally relevant
• Track performance against measurable KPIs
• Optimise campaigns using data and testing
• Partner with Sales teams to develop lead-generation campaigns

Requirements

• Relevant marketing qualification or degree
• Proven experience delivering marketing campaigns with measurable commercial outcomes
• Strong understanding of digital and social media channels
• Analytical, customer-focused, with insight into buyer behaviour
• Knowledge of user journeys across multiple channels
• Experience with tools such as Google Analytics, WordPress, Mailchimp (or similar)
• Understanding of B2B and B2C marketing approaches
• Exposure to PPC, SEO or paid media
• Design skills (Adobe or Canva)
• Strong visual awareness

Preferred

• Clear communication and copywriting skills
• Strong organisation and time management
• Proactive, can-do attitude
• Collaborative team player
• Interest in international audiences or education
• Additional language skills

Benefits

• Flexible working approach
• 30 days annual leave + 8 bank holidays
• Great perks: Free language courses, Perks at Work, EAP, Eye Tests, Health Cash plan, Cycle to work scheme and access to the IH London staff portal
• Enjoy working from our Covent Garden office in the heart of Central London