Responsibilities

• Own Brand Growth: Lead the marketing strategy and execution for Evans Cycles’ key own-brand portfolio, including: Vitus, Pinnacle, dhb, Muddy Fox, and Frog Bikes
• Lead campaign delivery across product launches and seasonal trading moments.
• Drive product storytelling across content, social, and editorial.
• Scale creator and influencer activity to build credibility and reach
• Partnerships & Activation: Support and grow Evans Cycles’ portfolio of strategic partnerships, including: Cycling UK, Tour de France (TdF), British Cycling, Center Parcs, Ebike Positive, Malverns
• Lead marketing activation plans across partnership channels
• Deliver plans that maximise ROI and brand exposure
• Identify opportunities around key moments (e.g. TdF 2027)
• Social & Community: Own social media strategy and execution across key cycling brands: Evans Cycles, Wiggle, Chain Reaction, Vitus, dhb, Frog
• Plan and deliver always-on content calendars

Requirements

• Commercial marketing experience (retail, sport or lifestyle)
• Strong content and social-led mindset
• Experience with partnerships or influencers
• Exposure to CRM or data-led marketing
• Organised, accountable, and results-focused

Benefits

• Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew
• Employee Welfare
• Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.