Responsibilities

• Develop and implement comprehensive marketing strategies for Europe’s hotel accommodation market, including designing internal training programs and external launch plans to enhance product penetration (internal adoption) and market acceptance (external adoption)
• Conduct competitive analysis and market research, delivering actionable insights to support the commercial team’s decision-making and the product team’s iteration efforts
• Collaborate with internal teams (e.g., product, sales, operations) and external partners (e.g., individual hotels, local chains) to align goals, coordinate resources, and ensure the smooth execution of marketing initiatives
• Translate product technical details into partner-centric value propositions, and create high-converting content across channels (case studies, landing pages, brochures, etc.) to build a compelling marketing content matrix
• Establish a full-funnel campaign monitoring and performance analysis system, leveraging data-driven insights to optimise strategies and achieve marketing KPIs accurately
• Continuously track global and Europe-local tourism & accommodation industry trends, marketing innovations, and best practices, refining strategies to drive incremental business growth

Requirements

• At least 5 years of marketing experience, with preference for candidates from OTA platforms, tourism/accommodation sectors, or Europe-local related industries
• Bachelor’s degree in Marketing, Business Administration, or a relevant field
• Proficient in core marketing principles, omni-channel marketing methodologies, and practical case applications
• Mastery of user behavioural insight techniques and nudging marketing strategies; deep understanding of the OTA ecosystem, travel consumer decision-making journey, and Europe’s local market characteristics
• Excellent communication and interpersonal skills, with strong cross-team/cross-partner collaboration abilities; capable of managing multiple tasks and delivering results in a fast-paced, cross-cultural work environment
• English as a primary working language; proficiency in Chinese is a plus

Benefits

• We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.