Responsibilities

• Plan and oversee paid media across EU markets, working with the Growth team to brief, launch and optimise campaigns across paid social, search and display.
• Monitor trading performance across markets, identifying opportunities and using insights to optimise campaign performance.
• Own the EU marketing calendar, coordinating activity across Growth, CRM, Creative and Influencer teams.
• Scale influencer and affiliate programmes across EU markets, managing creator and partner relationships to drive growth.
• Brief and manage creator content, ensuring it feels locally native and on-brand.
• Keep the EU huel.com experience sharp by managing localised content, promotional moments and working with the Web and Growth teams to optimise conversion.
• Test and refine Huel’s positioning across EU markets, adapting global creative and messaging to feel genuinely local.
• Monitor competitive activity and market performance, using insights to identify growth opportunities across the region.
• Build local retail marketing plans, supporting retail launches with trade materials and in-store activations.
• Manage and develop a team of Marketing Executives while representing the EU region in cross-functional planning.

Requirements

• Solid experience at marketing manager or senior exec level, ideally in a consumer brand, food, wellness, or DTC. You've driven growth across European markets and you're confident leading a team.
• Native or near-native proficiency in German, Polish, or Swedish, essential.
• A digital-first mindset with hands-on experience across paid media, influencer, and affiliate.
• Experience testing and iterating on positioning and messaging, using data to improve.
• Comfort with trading performance, able to read market results and act on them.
• Experience managing websites or working closely with web teams.
• Strong project management across multiple markets and workstreams.
• A confident communicator who can influence senior stakeholders across cultures.
• Commercially minded and curious about what makes markets grow.

Benefits

• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 days annual leave PLUS bank holidays
• Free Huel to keep you going
• ️ 2 weeks a year to work remotely from anywhere!
• Dog friendly
• Paid Volunteering Days
• ️ Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan!
• Free 1-on-1 therapy provided by Self-Space.
• Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
• Electric Car Scheme with onsite charging when you visit HQ