Marketing Manager

Responsibilities

• Commercial Strategy & Business Partnership
• Build a strong understanding of business strategy, commercial priorities and growth opportunities across Secondary Markets.
• Partner with business stakeholders to translate objectives, challenges and opportunities into clear marketing strategies and plans.
• Ensure marketing activity is aligned to business outcomes, success measures and commercial impact.
• Provide insight, challenge and recommendations to stakeholders, acting as a strategic partner rather than a delivery function.
• Audience Insight & Strategic Planning
• Develop a clear understanding of priority audiences, customer needs, motivations and barriers.
• Use market intelligence, customer insight, campaign performance and stakeholder feedback to inform planning.
• Define the audience and behaviour changes marketing should influence to support business objectives.
• Identify assumptions, risks, opportunities and evidence gaps within plans.

Requirements

• Significant experience in B2B, product or strategic marketing, ideally within financial services, capital markets, fintech or a related sector.
• Proven ability to develop marketing strategies and integrated programmes that support commercial objectives.
• Strong stakeholder management, influencing and communication skills.
• Ability to translate complex business challenges into clear, audience-led marketing plans.
• Strong analytical skills, with experience using insight, data and performance measurement to improve marketing impact.
• Ability to manage multiple priorities in a fast-paced, matrix environment.
• Commercial mindset with a focus on business outcomes and measurable impact.

Preferred

• Experience supporting complex B2B products or services.
• Experience using AI agents to enable more effective marketing
• Experience using CRM, marketing automation and reporting platforms.
• Knowledge of audience segmentation, customer journey planning and behaviour change principles.