Marketing Manager
HelloKindred
London, UK (Remote)
$57K/yr - $69K/yr (Est.)In-houseContractMid level4+ years exp.
3 hrs ago
Marketing Manager - Customer Care and Network Marketing
London, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own and drive Barclays customer care and branch network marketing, shaping how service journeys land in print, digital, and in-branch touchpoints while partnering across product, sales and operations to hit defined outcomes.
- Marketing ownership: set vision and goals for customer care and branch marketing; align cross‑functional teams to deliver on outcomes.
- Content and channels: develop targeted materials for print, digital, and collateral across service channels and branch networks.
- Analytics and budget: measure campaign performance, optimize spend, and report results to inform ongoing strategy.
Job Description
Responsibilities\n
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- Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape. \n
- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed. \n
- Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed. \n
- Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns. \n
- Management of the marketing budget, allocating resources to maximise ROI. \n
- Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes. \n
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- Experience in customer experience, service‑led marketing, or network/branch marketing is advantageous. \n
- Familiarity with regulated environments and compliance‑aligned marketing is preferred. \n
- Financial services background — Experience working within banking, insurance, or regulated financial environments, with an understanding of customer‑care and compliance expectations. \n
- Marketing background — Proven experience delivering marketing campaigns, customer communications, or service‑led marketing initiatives. \n
- CIM marketing qualification — Chartered Institute of Marketing (CIM) certification or equivalent professional marketing qualification. \n
Barclays
Barclays is a British universal bank. Our vision is to be the UK-centred leader in global finance. We are a diversified bank with comprehensive UK consumer, corporate and wealth and private banking franchises, a leading investment bank and a strong, specialist US consumer bank. Through these five divisions, we are working together for a better financial future for our customers, clients and communities.With over 325 years of history and expertise in banking, Barclays operates in over 40 countries and employs approximately 83,500 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.Barclays is a trading name of Barclays Bank PLC and its subsidiaries. Barclays Bank PLC is registered in England and is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England. Registered No. 1026167. Registered office: 1 Churchill Place, London E14 5HP.
