Marketing Manager

Responsibilities

• Ensure the continuous adoption of brand guidelines, delivering a consistent approach across all touchpoints with our partners
• Manage the design, production and delivery of all key marketing materials and platforms, across both digital and traditional channels ensuring they are within corporate branding guidelines
• Ensure modern SEO focused content is updated to the website on a routine basis, analysing website traffic and performance, producing data driven insights which help steer conversion to sales
• Preparation, scheduling and ongoing development of Vi’s Social Media strategy and content.
• Deliver organic growth of Vi’s brand on these key Social Media platforms, growing Vi’s reach, presence, and community on these key platforms
• Monitor and regularly report on the performance of all key digital platforms
• Understand the customer journey, adopting insight selling based methodologies
• Lead responsibility for Vi’s email marketing campaign with support from the product manager and commercial team, delivering successful campaigns which increase engagement levels and actions taken by our audience,
• Develop, own and report on Vi’s online customer review process and complementary systems and platforms
• Development of photography and videography content, ensuring relevant product and clinical shoots are scheduled and take place

Requirements

• Experience: Ideally you will have 5 years experience within a commercially orientated marketing environment and organisation.
• Education: Marketing degree (or relevant qualifications to demonstrate marketing knowledge).
• Specialised Knowledge and Skills:
• Ability to articulate and influence key strategic decisions & build relationships
• High standard of organisational and project management skills
• Copywriting ability and creative flair and confidence with a positive can do attitude
• Ability to work to deadlines and prioritise work in a demanding environment and to budget
• Strong analytical, insight development and reporting skills
• Web management experience is essential (Magento experience is highly beneficial)
• Experience using the Adobe Creative Cloud system and competent with E-CRM applications

Preferred

• Magento experience is highly beneficial