Responsibilities - Lead the activation and delivery of brand marketing strategy across multiple brands - Own integrated go-to-market delivery, including campaigns, product launches, and seasonal activity - Translate brand strategy into campaign briefs, messaging, and multi-channel execution plans - Manage campaigns end-to-end, coordinating across creative, trading, digital, retail, and e-commerce teams - Oversee key marketing channels including paid media, PR, events, influencers, and ambassadors - Ensure consistent brand execution across all customer touchpoints - Monitor performance, analyse insights, and optimise campaigns to drive engagement and growth - Manage budgets and line manage Marketing Executive(s) to support delivery and development Requirements - Has solid experience in brand or campaign marketing within a consumer-facing environment - Can deliver integrated campaigns across multiple channels with strong attention to detail - Is confident managing projects, stakeholders, and agencies in a fast-paced environment - Has experience building and executing media and marketing plans - Is commercially aware with budget management and ROI tracking experience - Uses data and insights to evaluate performance and inform decisions - Is a proactive self-starter who takes ownership and drives results - Communicates effectively and collaborates well across teams Benefits - Hybrid working options to support your work-life balance - 33 days holiday allowing you to recharge and explore the outdoors - Holiday Buying Scheme - contract dependant - Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility - Volunteer day with a charity of your choice - Private medical insurance, life assurance and critical illness cover - Staff discounts of 40-60% across our full range of outdoor brands - Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub