Responsibilities

• Own the Dizplai Narrative: Serve as the guardian of Dizplai's brand voice, messaging and market positioning, continuously refining how we show up and what we stand for, entirely through the quality and consistency of our organic content output.
• Publish regularly: Create good content consistently for LinkedIn, YouTube and our newsletter. No paid promotion, just work that's genuinely worth people's time and keeps Dizplai visible to the right audience.
• Run standout campaigns each quarter: Once a quarter, run a bigger campaign around a product launch or something timely happening in the market. The aim is to get noticed without spending on media.
• Create things that bring in leads: Produce reports, tools and other useful content that people are happy to give their email address for. Use that to grow our audience and follow up with email sequences that turn interest into sales conversations.
• Work closely with other teams: Collaborate with Commercial, Accounts and Product. Take what's landing well with audiences, along with real customer results, and turn it into proof we can use to win trust and generate inbound enquiries.

Requirements

• Established experience in a content or marketing role, with at least some time in a startup, scale-up or smaller agency where organic reach was the primary growth lever
• A personal portfolio of work you made independently, not just campaigns you commissioned or managed through agencies
• Strong instincts across organic social, video, editorial, newsletters, reports and distribution. You don't need to be a world-class craftsperson in every format, but you should be hands-on and comfortable creating across channels
• A track record of building audiences and driving engagement through content alone, not boosted posts or paid amplification
• Genuine fluency in sports, across media, audiences, creators and the changing distribution landscape
• The ability to extract ideas from Product, customers and leadership and turn them into sharp, shareable external stories
• Enough commercial judgement to support Business Development, understand Dizplai's ICPs and distinguish useful attention from vanity metrics
• High agency: spotting organic opportunities, making sensible small bets and getting work into the market without waiting for perfect conditions.