Responsibilities

• Develop and execute integrated marketing strategies across social media, email, and web
• Build and manage brand content that highlights artisan stories and craftsmanship
• Plan and run seasonal campaigns, product launches, and promotional events
• Manage social media channels and grow community engagement
• Collaborate with the Retail Director on cross-channel sales and marketing alignment
• Track campaign performance and optimize based on data and analytics
• Manage relationships with PR contacts, influencers, and marketing agencies/vendors
• Oversee marketing budget allocation and reporting

Requirements

• Minimum 2–3 years’ experience in marketing management, preferably in retail, lifestyle, or creative industries
• Strong understanding of digital marketing tools (SEO, paid social, email marketing platforms)
• Experience with e-commerce platforms (e.g., Shopify, Etsy) and analytics tools
• Excellent written and verbal communication skills in English; Mandarin proficiency a plus for artist/brand storytelling
• Creative eye for visual branding and content aligned with an artisan/craft aesthetic
• Strong project management and cross-team collaboration skills

Benefits

• Competitive annual salary: £36,000 - £51,000
• Opportunity to shape the marketing direction of a growing artisan brand
• Flexible hybrid working environment
• Involvement in exhibitions, cultural events, and creative collaborations