Responsibilities

• Develop and execute local marketing strategies to increase brand awareness, lead generation, and booking conversion within the UK and European market.
• Identify new user acquisition opportunities through online and offline channels to expand UK domestic and European market.
• Support seasonal campaigns including: intake campaigns, accommodation launches, university open days, welcome events, graduation season activities etc.
• Manage and supervise the daily performance of the UK Marketing Specialist team
• Ensure team members meet monthly KPIs across: lead-generation driven content production, digital marketing, event organization, cross-industry partnerships, etc.
• Monitor performance metrics, incentive achievement, and workflow execution based on company performance policies.
• Coordinate task allocation across different marketing functions including: social media/ short video/live streaming/ offline events in universities and student accommodations/ partnership development etc.
• Supervise localised content production across platforms including TikTok, Instagram UK accounts, Rednote, YouTube
• Hands-on execution to ensure consistent publishing schedules and content quality standards.

Requirements

• Native mandarin speaking and strong English communication skills is required.
• 4+ years experience in marketing communication industry.
• Experience in social media operations and content-driven growth.
• Comfortable working in a fast-paced and target-driven environment.
• Strong communication and stakeholder management abilities.
• Previous experience managing a team or supervising junior staff preferred.

Preferred

• Experience with TikTok, Instagram, Rednote, Meta Ads, or influencer campaigns.
• Experience organising offline events or student/community activations.
• Ability to analyse performance data and optimise campaign effectiveness.
• Experience in student accommodation, education, marketplace platforms is preferred.