Responsibilities

• Develop campaign strategy & plans: Partner with Sales to identify priority firms and create tailored, insight-led campaign calendars aligned to market trends and growth opportunities
• Own multi-channel campaign delivery: Select, manage and optimise channels (digital, paid social, offline) to drive high-quality leads and maximise performance
• Ensure compliance & governance: Oversee all campaign activity to meet regulatory standards, embedding compliance, approvals and audit processes from the outset
• Lead and develop team performance: Manage and coach Marketing Campaign Specialists, fostering collaboration, best practice and high-quality execution
• Manage key stakeholder relationships: Build strong partnerships with funeral director firms and collaborate closely with Sales to ensure alignment and shared success
• Control budgets & drive ROI: Own campaign budgets, allocating spend effectively across channels to optimise performance while maintaining commercial discipline
• Measure, analyse & optimise performance: Define KPIs, track results via dashboards and analytics, and continuously improve campaigns through a test-and-learn approach

Requirements

• Proven experience in a marketing campaign or performance marketing role, preferably in a multi-partner, B2B2C or regulated environment
• Strong understanding of social media campaign structures and experience using marketing platforms and tools such as Metta Business Suite and Google analytics
• Knowledge of digital marketing best practice
• Experience managing campaign budgets with a strong focus on ROI and commercial outcomes
• Proven people management experience, with the ability to lead, coach and empower a small specialist team

Nice to have

• Experience working with partner networks or independently owned firms
• Familiarity with regulated products or long-consideration purchase journeys

Benefits

• Hybrid working
• Group Personal Pension - up to 12% employer contribution
• Generous annual bonus scheme: on-target bonus between 6% and 24%
• 28 days annual leave plus bank holidays, and a holiday buy and sell scheme
• An array of health and wellbeing benefits, including private healthcare, income protection and life assurance
• £200 annual personal grant to a charity of your choice
• Encouraged to take at least one volunteering day per year
• Employee Assistance Programme
• Full study support to gain professional qualifications
• Access to virtual GP
• Enhanced maternity and paternity pay