Responsibilities

• Develop, implement, and oversee integrated marketing campaigns across multiple channels, including digital, print, and social media platforms.
• Manage social media accounts to increase engagement, brand awareness, and follower growth through creative content and strategic planning.
• Conduct market research to identify emerging trends, customer needs, and competitive positioning to inform marketing strategies.
• Coordinate product management activities, including product launches, positioning, and lifecycle management.
• Lead branding initiatives to ensure consistent messaging and visual identity across all marketing materials.
• Build and maintain relationships with media outlets, industry partners, and stakeholders through effective public relations strategies.
• Analyse campaign performance metrics using analysis skills to optimise ongoing efforts and report on ROI.
• Utilise Adobe Creative Suite tools to create compelling visual content for various marketing channels.
• Drive B2B marketing efforts by developing targeted outreach programmes to attract corporate clients.

Requirements

• Proven experience in social media management with the ability to craft engaging content tailored to different platforms.
• Strong product management skills with an understanding of lifecycle strategies.
• Expertise in branding principles to maintain a cohesive brand image across all communications.
• Comprehensive knowledge of marketing principles with a focus on digital channels.
• Excellent analysis skills for interpreting data and deriving actionable insights from campaign performance metrics.
• Proficiency in conducting market research to identify opportunities and threats within the industry landscape.
• Effective public relations skills to foster positive relationships with media outlets and industry influencers.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.
• Experience in B2B marketing strategies aimed at corporate audiences.