Marketing Manager, Adult Trade

Responsibilities

• Creating and delivering innovative marketing campaigns across print, digital, audio and live events
• Developing tailored strategies for individual titles and authors
• Managing campaign budgets and evaluating performance against key objectives
• Working collaboratively with editorial, publicity, sales and rights colleagues to ensure integrated campaigns
• Building and engaging communities of readers through social media, partnerships, and content marketing
• Conceiving and overseeing marketing materials, advertising and creative assets
• Using insight to identify new audiences and emerging opportunities to grow readership across both fiction and non-fiction

Requirements

• Previous experience in book publishing, with proven experience working with established brands, platform authors and their respective teams
• Equally comfortable working ideas-led non-fiction and literary fiction, combining creativity with strong commercial instincts
• Creative vision with excellent negotiation and persuasion skills to see that vision through and bring everyone on the journey
• Excellent communication and project management skills
• Strong digital and social media expertise
• The ability to manage multiple priorities and work collaboratively across departments
• A keen awareness of the literary and cultural landscape
• Unmatched enthusiasm for connecting readers with outstanding authors and books

Benefits

• Two paid Personal Wellness Days
• Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 30 minutes earlier in the week
• Work Anywhere Fortnight - For two weeks of any calendar year. The minimum period for Working Anywhere is one week, the maximum period is two weeks.
• Season Ticket Loan
• Learning & Development - Free access to LinkedIn Learning, BookMachine Campus, InRehearsal & IPG Skills Hub
• Share Save Scheme
• AXA Healthcare Plan (Private Medical Insurance)
• Ride to Work Scheme
• Peppy Health App
• In-house Doctor