Responsibilities

• Own the Group marketing strategy across both brands, aligned to commercial growth targets, following pre-outlined marketing plans. You'll advise senior leadership on marketing direction and performance, acting as the internal marketing authority
• Own and optimise marketing budgets, including recruitment advertising spend, making decisions and recomendations on where investment delivers the best return
• Develop and implement marketing plans and integrated, multi-channel campaigns aligned with business objectives
• Own recruitment marketing across both brands, creating and optimising advertising campaigns online and offline, including managing job board contracts, Indeed sponsored job campaigns, employer branding activity and hiring events
• Produce engaging, high-quality written and graphic content across articles, website copy, email marketing, social media, brochures and internal communications
• Develop and manage social media strategies -planning, creating and scheduling content, and using data-driven insights to inform decision making
• Manage company website updates using WordPress, ensuring content remains accurate, engaging and SEO optimised
• Support Business Development teams with targeted campaigns, marketing collateral, events and lead-generation initiatives
• Act as brand guardian across both businesses and manage brand positioning and reputation, maintaining consistent messaging, artwork and tone of voice
• Lead customer engagement activities such as feedback surveys, referral and loyalty schemes, awards and more

Requirements

• Substantial experience in a senior or standalone marketing role, with proven ownership of strategy and delivery across multiple channels
• Confident operating as the most senior marketing person in the business, advising leadership and working with autonomy
• Recruitment marketing experience, including working with job boards (hands-on Indeed Sponsored Jobs experience is highly desirable)
• Excellent copywriting and content creation skills with the ability to create clear, empathetic, and compelling messages tailored to diverse audiences
• Social media management and email marketing platform experience (Mailchimp or equivalent)
• Website management (using WordPress CMS or equivalent)
• Creative artwork experience (using Canva, Adobe Creative Suite or equivalent)
• Proven track record of owning marketing budgets and demonstrating ROI
• Strong organisational and project management skills, with the ability to manage multiple projects simultaneously
• Excellent attention to detail and communication skills

Preferred

• Desirable: Healthcare, care provider or healthcare recruitment experience; Meta suite; SEO knowledge; CRM experience; photography/videography and video editing; events, PR and media relations.

Benefits

• A high-autonomy role owning marketing for two growing healthcare brands, with a direct line to senior leadership
• Be part of a pioneering team transforming complex care through innovation and expertise
• An inclusive and supportive company culture with ambitious growth plans
• Staff recognition and incentive schemes
• Company social events plus an annual Christmas party
• Pension scheme
• Cycle to work scheme
• 22 days annual leave
• Employee Assistance Programme providing free, 24/7 confidential support by qualified professionals
• We are proud to be an accredited Real Living Wage employer, ensuring all our employees receive pay that meets the real cost of living