Marketing Lead

Responsibilities

• 01 Develop a B2B marketing strategy for In Motion and present it for agreement before execution begins.
• 02 Own the In Motion LinkedIn channel: content planning, creation, and posting. Drive engagement and click-throughs, not just follower count.
• 03 Build an email list from zero and run a nurture programme designed to move subscribers toward a discovery call.
• 04 Identify and act on SEO opportunities on the existing website. Produce or brief long-form content where it serves the strategy.
• 05 Attend a 30-minute weekly meeting with the Head of Operations. Come with numbers, explain what moved and what didn't, and propose what changes.

Requirements

• You have built and executed a B2B marketing strategy before, not contributed to one. Strategy and execution are both yours here.
• You have generated measurable pipeline or inbound from LinkedIn marketing in a B2B context. Follower growth alone does not count.
• You have built or managed an email marketing programme: list growth, nurture sequences, and engagement metrics.
• You work without supervision. There is no one checking in between weekly meetings. You surface problems early and manage your own work.
• You can explain your numbers. At the weekly meeting, you tell us what the data shows and what you are doing about it. Being chased for reporting is not how this works.
• You have marketed a professional services or consulting business. You understand the buyer and you write for them.

Preferred

• Experience in or around recruitment, talent, or HR tech. You understand what a Head of Talent or CFO cares about and can write for that audience.
• SEO experience, including briefing or producing long-form content that has ranked.
• A track record as a freelancer or independent consultant. You know what it means to own a client relationship and deliver without infrastructure.