Own and orchestrate Masse’s growth engine across outbound, inbound content, CRM, paid media, and website to generate high-quality conversations and pipeline with tech and marketing audiences.

• Growth Engine: Build and manage multi-channel outbound programs, coordinating direct mail and email with an agency to scale reach.
• Content & Conversation: Launch Masse’s inbound content engine on LinkedIn and X, growing audience and driving conversations with the right people in tech and marketing.
• Conversion & Credibility: Design trust-building funnels (webinars, lead magnets, events) and own the marketing website to improve conversions and SEO alignment.